Three Steps to Success with
Twitter for Your Business 



Session 2: Engage with Your Audience: Organic
Content and Promot...
Meet Your Experts:
Anne Mercogliano!
SMB Integrated Marketing Lead!
Twitter!
@akmercog!
Laura Fitton!
Inbound Marketing Ev...
Meet Your Experts:
Anne Mercogliano!
SMB Marketing Manager!
Twitter!
@akmercog!
Laura Fitton!
Inbound Marketing Evangelist...
Housekeeping Notes
Slides and recording will be available after!
!
Interact with us on Twitter: #twittersuccess!
#twitters...
View the full workshop session:
#twittersuccess!
SET YOUR TWITTER
GOALS!
#twittersuccess!
POSSIBLE GOALS!
•  Establishing your
Brand!
•  Educating /
Informing customer!
!
•  Promoting events!
!
•  Driving Traffic!...
HOW TO GET THE
MOST OUT OF
TWITTER!
#twittersuccess!
YOUR BRAND!
#twittersuccess!
1) Keep it conversational!
!
2) Engage with your audience!
!
3) Keep it timely!
!
4) Dive into the inside scoop!
THE OFFIC...
BREAKDOWN OF A TWEET!
QUESTIONS: ASK & ANSWER!
INDUSTRY CONVERSATIONS!
#twittersuccess!
ENGAGE IN
SEASONAL &
CULTURAL
EVENTS!
OFFERS!
#twittersuccess
TWITTER CHATS!
#twittersucce
EVENTS"
VINE!
#twittersuccess!
FINDING THE RIGHT
AUDIENCE!
#twittersuccess!
Determining Whom to Target !
#twittersuccess!
THANK
YOU!
#twittersuccess!
Q+A
#twittersuccess!
Join us for our final
workshop session on
July 17th to learn how
to optimize your
campaigns on
Twitter...
Three Steps to Success with Twitter for Your Business: Engage with Your Audience - Content & Promoted Tweets
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Three Steps to Success with Twitter for Your Business: Engage with Your Audience - Content & Promoted Tweets

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The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter!
Twitter is not only a place for engagement and conversations, it is also a place to generate leads, attract new reach, and help drive sales.

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  • Audience was higher level than weWhat can be done on twitter instead of howvt o do itEvents: organic and promoted tweet – promote the most important stuffWalk through Get new link – nl and tweetGet their handle
  • Can give a quick overview on the team
  • Can give a quick overview on the team
  • Can give a quick overview on the team
  • Anne: Can walk over the different examples we see with this
  • HERE we will introduce how important it is to marry the content you promote organically with the paid aspect of Twitter. The two strategies should be aligned. Anne: talk about how promoted tweets are there to amplify good effort.See what has been the winner in the past and highlight
  • HERE we can talk about promoted accounts.Sound bite: if you are just starting out on Twitter, followers are likely your number 1 goal! Promote cool things about your company to get the buzz going.
  • Can take the lead on walking through this.tweetshttps://business.twitter.com/write-good-tweets
  • Can take the lead on walking through this.
  • Won’t talk about promotion here.Sounds bite: If you aren’t sure where to start, responding to customers, or prospects’ questions are a great way to start getting used to Twitter and starting conversations. Plus, you will make a lot of people happy!
  • Hashtags, get in on conversations that are relevant to your business.Anne: Tip, find out what conversations are happening by following influencers and replying to their conversations
  • Anne: another way to join the conversation can walk through thishttps://business.twitter.com/tactics/use-events-engage
  • If you have larger pieces of content, promote them on twitter! If you have a large report or important webinar coming up, use a little bit of advertising love to increase the reach of your content.With Twitter advertising, you can promote a tweet to the top of someone’s feed, or when people search for certain keywords, just like when using a PPC tool like Google AdWords. This is a great way to get your content shown to the write target audience who are likely to be interested in the topic you are promoting. Anne: We like to talk to our customers about starting out with a “content hub” and how you can integrate your Twitter efforts into what you have already done.
  • Promoting a big sale coming up for your company is a great way to drive more traffic to a specific page. Anne: Twixclusive, Flock to Unlock, and highlighting inventory
  • HubSpot has done quite a few Twitter chats in the past, where an expert on a certain topic hosts an hour long twitter chat using a specific hashtag, similar to how you all are using our hashtag #twittersuccess to discuss and ask questions about this webinar!
  • How to promote your eventStart earlyDrive to sign up? Let’s talk though what we want to highlight on this slide
  • Once you know what the best content is to tweet out and promote on Twitter, targeting the right audience is key. In your organic tweets, your followers and their friends are the audience, however with twitter ads you have a whole new realm of possibilities.
  • Q&A for both Laurenand Anne
  • Q&A for both Lauren and Anne
  • Three Steps to Success with Twitter for Your Business: Engage with Your Audience - Content & Promoted Tweets

    1. 1. Three Steps to Success with Twitter for Your Business 
 
 Session 2: Engage with Your Audience: Organic Content and Promoted Tweets! #twittersuccess!
    2. 2. Meet Your Experts: Anne Mercogliano! SMB Integrated Marketing Lead! Twitter! @akmercog! Laura Fitton! Inbound Marketing Evangelist ! HubSpot! @pistachio! #twittersuccess!
    3. 3. Meet Your Experts: Anne Mercogliano! SMB Marketing Manager! Twitter! @akmercog! Laura Fitton! Inbound Marketing Evangelist ! HubSpot! @pistachio! #twittersuccess!
    4. 4. Housekeeping Notes Slides and recording will be available after! ! Interact with us on Twitter: #twittersuccess! #twittersuccess!
    5. 5. View the full workshop session: #twittersuccess!
    6. 6. SET YOUR TWITTER GOALS! #twittersuccess!
    7. 7. POSSIBLE GOALS! •  Establishing your Brand! •  Educating / Informing customer! ! •  Promoting events! ! •  Driving Traffic! ! •  Increasing leads / Sales! ! #twittersuc
    8. 8. HOW TO GET THE MOST OUT OF TWITTER! #twittersuccess!
    9. 9. YOUR BRAND! #twittersuccess!
    10. 10. 1) Keep it conversational! ! 2) Engage with your audience! ! 3) Keep it timely! ! 4) Dive into the inside scoop! THE OFFICIAL GETTING STARTED TIPS ON TWEETING!
    11. 11. BREAKDOWN OF A TWEET!
    12. 12. QUESTIONS: ASK & ANSWER!
    13. 13. INDUSTRY CONVERSATIONS! #twittersuccess!
    14. 14. ENGAGE IN SEASONAL & CULTURAL EVENTS!
    15. 15. OFFERS! #twittersuccess
    16. 16. TWITTER CHATS! #twittersucce
    17. 17. EVENTS"
    18. 18. VINE! #twittersuccess!
    19. 19. FINDING THE RIGHT AUDIENCE! #twittersuccess!
    20. 20. Determining Whom to Target ! #twittersuccess!
    21. 21. THANK YOU! #twittersuccess!
    22. 22. Q+A #twittersuccess! Join us for our final workshop session on July 17th to learn how to optimize your campaigns on Twitter:! ! “Measure the Success of Your Twitter Campaigns”!

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