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The Science of Twitter: State of the Twittersphere Meets Sales 2.0

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How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide some actionable tips about improving your sales cycle using Twitter.

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The Science of Twitter: State of the Twittersphere Meets Sales 2.0

  1. 1. Advanced Twitter The Science of Twitter Dan Zarrella Chad Levitt Viral Marketing Scientist Sales 2.0 Strategist @DanZarrella @ChadALevitt
  2. 2. Unicorns and Rainbows
  3. 3. $3,000,000
  4. 4. Setting Up Your Account First things first.
  5. 5. Put a Bio in Your Profile
  6. 6. Identify Yourself in Your Bio
  7. 7. Put a Link in Your Profile
  8. 8. Upload a Picture
  9. 9. Takeaway: Take the time to fully set up your profile.
  10. 10. Follow to Get Followers
  11. 11. Takeaway: Search for relevant Keywords follow people using them.
  12. 12. Following-to-Follower Ratio
  13. 13. Takeaway: Don’t follow many more people than are following you.
  14. 14. How to Tweet Good behavior, by the numbers.
  15. 15. Tweets-per-Day Best Practice
  16. 16. Takeaway: Don’t talk about yourself so much.
  17. 17. Takeaway: Try to stay positive.
  18. 18. Promoting your Content How to get the clicks.
  19. 19. 23
  20. 20. 24
  21. 21. Takeaway: If you want people to click your links, Tweet slower.
  22. 22. 26
  23. 23. Takeaway: Tweeting about Twitter works.
  24. 24. Exposure Awareness Motivation
  25. 25. ReTweets-per-Follower 30
  26. 26. Suggested Users are Less ReTweetable
  27. 27. ReTweeting = Link Sharing
  28. 28. Bit.ly is more ReTweetable than TinyURL
  29. 29. 20 Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  30. 30. Ask for the ReTweet
  31. 31. Takeaway: Ask for the ReTweet.
  32. 32. 20 Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  33. 33. ReTweets Use Longer Words
  34. 34. ReTweets are “Smarter”
  35. 35. Takeaway: No need to dumb things down too much.
  36. 36. ReTweets are More Novel
  37. 37. ReTweets are Noun Heavy
  38. 38. ReTweets have More Punctuation
  39. 39. Semicolons are not ReTweetable
  40. 40. ReTweets are Less Emotional
  41. 41. ReTweets are Social and Concrete
  42. 42. Self Reference is not ReTweetable
  43. 43. News is ReTweetable
  44. 44. Takeaway: Try to be the first to break news.
  45. 45. Men and Women ReTweet Differently
  46. 46. Timing is Everything
  47. 47. Takeaway: Later in the day is Better for getting ReTweets.
  48. 48. ReTweet Cascades
  49. 49. Dan Zarrella @DanZarrella Chad A. Levitt @ChadALevitt

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