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The Science of Press Releases

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The Science of Press Releases

  1. 1. The Science of Press Releases HubSpot’s PRNewswire’s Social Media Scientist VP of Social Media @DanZarrella @SarahSkerik
  2. 2. #PRSci
  3. 3. The Dataset
  4. 4. Total Views
  5. 5. Engagement
  6. 6. Postings
  7. 7. Media Views
  8. 8. Spider Visits
  9. 9. Facebook Sharing
  10. 10. Give your content distributiona boost with iReach ‘s new app powered by PR Newswire http://bit.ly/ireach-pr
  11. 11. Thank you!

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