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The Science of Analytics

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The Science of Analytics

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Description

This webinar will teach you how to apply the scientific method to your web analytics so you can stop driving blind.

Transcript

  1. 1. The Science of Analytics How to measure ROI. Dan Zarrella Social Media Scientist
  2. 2. Unicorns and Rainbows
  3. 3. decisions?
  4. 4. Takeaway: Learn to measure the ROI of everything.
  5. 5. What do I want to improve?
  6. 6. Takeaway: Identify what leads to dollars and cents.
  7. 7. KPI
  8. 8. Takeaway: Track everything (including social).
  9. 9. Proxy Metrics
  10. 10. Engagement
  11. 11. Takeaway: After ROI, measure engagement.
  12. 12. What does my market want?
  13. 13. Focus Groups
  14. 14. Surveys
  15. 15. Takeaway: Ask your audience what they want.
  16. 16. Takeaway: Identify information voids.
  17. 17. What will I test?
  18. 18. vs
  19. 19. Takeaway: Test form field quantities.
  20. 20. Takeaway: Offer content, not pitches.
  21. 21. Get Started Now
  22. 22. Takeaway: Make CTAs clickable.
  23. 23. Color
  24. 24. 49
  25. 25. Takeaway: Experiment with punchy colors.
  26. 26. Bad
  27. 27. Good
  28. 28. Takeaway: Experiment with hero images.
  29. 29. Which variation was best?
  30. 30. Takeaway: Always be testing.
  31. 31. Dan Zarrella @DanZarrella

Description

This webinar will teach you how to apply the scientific method to your web analytics so you can stop driving blind.

Transcript

  1. 1. The Science of Analytics How to measure ROI. Dan Zarrella Social Media Scientist
  2. 2. Unicorns and Rainbows
  3. 3. decisions?
  4. 4. Takeaway: Learn to measure the ROI of everything.
  5. 5. What do I want to improve?
  6. 6. Takeaway: Identify what leads to dollars and cents.
  7. 7. KPI
  8. 8. Takeaway: Track everything (including social).
  9. 9. Proxy Metrics
  10. 10. Engagement
  11. 11. Takeaway: After ROI, measure engagement.
  12. 12. What does my market want?
  13. 13. Focus Groups
  14. 14. Surveys
  15. 15. Takeaway: Ask your audience what they want.
  16. 16. Takeaway: Identify information voids.
  17. 17. What will I test?
  18. 18. vs
  19. 19. Takeaway: Test form field quantities.
  20. 20. Takeaway: Offer content, not pitches.
  21. 21. Get Started Now
  22. 22. Takeaway: Make CTAs clickable.
  23. 23. Color
  24. 24. 49
  25. 25. Takeaway: Experiment with punchy colors.
  26. 26. Bad
  27. 27. Good
  28. 28. Takeaway: Experiment with hero images.
  29. 29. Which variation was best?
  30. 30. Takeaway: Always be testing.
  31. 31. Dan Zarrella @DanZarrella

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