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WEBINAR: The New Rules of Event Marketing - Sept 2014
In 2013, Eventbrite processed one billion dollars from one million events across 187 countries. They know all about the good, the bad, and the ugly when it comes to event marketing.
In this webinar we covered how to:
- Drive registrations with content
- Optimise the registration process
- Use social to increase engagement
- Generate awareness post-event
House Keeping 1 All lines
are muted, use the chat panel for tech issues. 2 Q&A at the end, tweet questions using #EventsRule 3 Unanswered questions will be answered on Twitter after the webinar. 4 Webinar recording and slides will be emailed to you tomorrow morning.
Meet Your Experts Kieran Flanagan
Marketing Director HubSpot, EMEA @searchbrat Mark Walker Content & Social Manager Eventbrite @EventbriteUK
Your new Events Marketing 1
Create your Event Personas 2 Drive Registrants with Inbound Marketing 3 Optimis2e your Events Page 4 Create Engagement with Social Media #EventsRul e
#EventsRul e “47% of the
event organisers we surveyed didn’t have a well-defined persona.” Source: HubSpot & Eventbrite Survey 2014
#EventsRul e “47% of the
event organisers we surveyed didn’t have a well-defined persona.” Source: HubSpot & Eventbrite Survey 2014
#EventsRule MARKETING MARY • Professional
marketer (VP, Director, Manager) • Mid-sized company (25-200 employees) • Small marketing team (1-5 people) • BComm (BU), MBA (Babson) • 42, Married, 2 Kids (10 and 6) Goals: • Support sales with collateral and leads • Manage company communications • Build awareness Challenges: • Too much to do • Not sure how to get there • Marketing tool and channel mess Loves HubSpot because: • Easy to use tools that make her life easier • Learn inbound marketing best practices • Easier reporting to sales and CEO
Your new Events Playbook 1
Create your Event Personas 2 Drive Registrants with Inbound Marketing 3 Optimis2e your Events Page 4 Create Engagement with Social Media #EventsRule
In 2013, Eventbrite processed one billion dollars from one million events across 187 countries. They know all about the good, the bad, and the ugly when it comes to event marketing.
In this webinar we covered how to:
- Drive registrations with content
- Optimise the registration process
- Use social to increase engagement
- Generate awareness post-event
House Keeping 1 All lines
are muted, use the chat panel for tech issues. 2 Q&A at the end, tweet questions using #EventsRule 3 Unanswered questions will be answered on Twitter after the webinar. 4 Webinar recording and slides will be emailed to you tomorrow morning.
Meet Your Experts Kieran Flanagan
Marketing Director HubSpot, EMEA @searchbrat Mark Walker Content & Social Manager Eventbrite @EventbriteUK
Your new Events Marketing 1
Create your Event Personas 2 Drive Registrants with Inbound Marketing 3 Optimis2e your Events Page 4 Create Engagement with Social Media #EventsRul e
#EventsRul e “47% of the
event organisers we surveyed didn’t have a well-defined persona.” Source: HubSpot & Eventbrite Survey 2014
#EventsRul e “47% of the
event organisers we surveyed didn’t have a well-defined persona.” Source: HubSpot & Eventbrite Survey 2014
#EventsRule MARKETING MARY • Professional
marketer (VP, Director, Manager) • Mid-sized company (25-200 employees) • Small marketing team (1-5 people) • BComm (BU), MBA (Babson) • 42, Married, 2 Kids (10 and 6) Goals: • Support sales with collateral and leads • Manage company communications • Build awareness Challenges: • Too much to do • Not sure how to get there • Marketing tool and channel mess Loves HubSpot because: • Easy to use tools that make her life easier • Learn inbound marketing best practices • Easier reporting to sales and CEO
Your new Events Playbook 1
Create your Event Personas 2 Drive Registrants with Inbound Marketing 3 Optimis2e your Events Page 4 Create Engagement with Social Media #EventsRule