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The HubSpot Way<br />A Living Guidebook For Potential & Current Employees<br />Version:  Beta<br />Feb 28, 2010<br />Brian...
The HubSpot Way <br />Our Mission<br />People <br />HubSpotter Grader (i.e. Our Values)<br />Hiring<br />Pay and promotion...
Our Mission<br />Our mission isn’t just happy talk.  We are building a company that will….<br />3<br />
Transform How The World Does Marketing<br />Our Mission<br />
The HubSpot Way <br />Our Mission<br />People<br />HubSpotter Grader (i.e. Our Values)<br />Hiring<br />Pay and promotion<...
People<br />When surveyed, our employees told us their favorite thing about HubSpot is other HubSpotters!<br />To ensure w...
HubSpotter Grader (Our Values)<br />We value MATCHESwith HubSpot culture:<br />Inbound Marketer<br />Awesomely Analytical<...
We are “digital citizens.”<br />We live and breathe inbound marketing.<br />We try to be on the “bleeding edge” of ideas a...
We live by Edwards Deming’s quote: “In God we trust, all others bring data.”<br />We behave more like a B2C company (i.e. ...
We believe “sunshine is the best disinfectant.”<br />We don’t wear “rose colored glasses.”<br />We strive to be open and a...
We embrace and thrive on change. We seek opportunities to learn and do so rapidly.<br />We challenge conventional wisdom a...
We strive to be modest, unpretentious and ego-free.<br />We believe “hubris kills companies.”<br />We foster mutual respec...
We “get s#!t done.”  We deliver lots of high quality work output and high ratios of results to effort.<br />We “make the n...
We are fiercely committed to building a big, remarkable, successful company that “transforms how the world does marketing....
To recap the HubSpotterGrader…<br />At HubSpot, we value MATCHES with our culture:<br />Inbound Marketer<br />Awesomely An...
Hiring<br />16<br />We value capability over experience.<br />We are open to superheroes who have not necessarily demonstr...
Promotion and Pay<br />17<br />We offer opportunities to rotate around the company and to move quickly.<br />We vastly pre...
Location<br />18<br />Our HQ is in Cambridge, MA and will always be in Cambridge, MA.<br />We think being in Cambridge giv...
The HubSpot Way <br />Mission<br />People <br />HubSpotter Grader (aka our values)<br />Hiring<br />Pay and promotion<br /...
New ways of working<br />20<br />The TV show MadMen pokes fun at corporate culture 50 years ago.  We are trying to build a...
Extreme experimentation<br />21<br />Consistent with our value of constantly changing, experimentation is happening at all...
Extreme experimentation<br />An implicit process for experimentation has emerged at HubSpot:<br />Alpha<br />Project/exper...
Agile Scrum<br />23<br />  We use agile scrum methodologies not only in R&D, but also in Marketing, Sales and Service.<br ...
Agile Scrum<br />24<br />Rather than formal presentations of scrum team results, we have monthly “Science Fairs.” <br />Ea...
No door policy<br />We take the “open door policy” up a notch.  We have a “no door policy.”  <br />Everybody changes desks...
Wiki<br />26<br />We keep no secrets.  Everything is out there on the Wiki.<br />We post board meeting minutes, VC funding...
HubSpot TV<br />27<br />We broadcast a live TV show every Friday afternoon.<br />This is a forum for the entire company to...
Trust<br />28<br />“We trust you,” and our actions reinforce that.<br />We no longer track vacation time – we trust that H...
HubSpot Fellows Program<br />29<br />We are experimenting with a HubSpot Fellows Program for our employees.<br />The Dean ...
Learn More<br />30<br />You can learn more about our company at www.hubspot.com/blog<br />You can learn more about how to ...
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The HubSpot Way 2010

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A living guidebook for potential and current employees, as well as a look into HubSpot culture

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The HubSpot Way 2010

  1. The HubSpot Way<br />A Living Guidebook For Potential & Current Employees<br />Version: Beta<br />Feb 28, 2010<br />Brian Halligan<br />@bhalligan<br />
  2. The HubSpot Way <br />Our Mission<br />People <br />HubSpotter Grader (i.e. Our Values)<br />Hiring<br />Pay and promotion<br />Location<br />New ways of working<br />Extreme experimentation<br />Agile Scrum<br />No door policy<br />Wiki<br />HubSpot TV<br />Trust<br />HubSpot Fellows Program<br />2<br />
  3. Our Mission<br />Our mission isn’t just happy talk. We are building a company that will….<br />3<br />
  4. Transform How The World Does Marketing<br />Our Mission<br />
  5. The HubSpot Way <br />Our Mission<br />People<br />HubSpotter Grader (i.e. Our Values)<br />Hiring<br />Pay and promotion<br />Location<br />New ways of working<br />Extreme experimentation<br />Agile Scrum<br />No door policy<br />Wiki<br />HubSpot TV<br />Trust<br />HubSpot Fellows Program<br />5<br />
  6. People<br />When surveyed, our employees told us their favorite thing about HubSpot is other HubSpotters!<br />To ensure we hire the right people and develop the right things, we set out to define our values, hire for them, and review based on them.<br />6<br />
  7. HubSpotter Grader (Our Values)<br />We value MATCHESwith HubSpot culture:<br />Inbound Marketer<br />Awesomely Analytical<br />Totally Transparent<br />Constantly Changing<br />Respectfully Humble<br />EffingEffective<br />Thinks Scale<br />7<br />
  8. We are “digital citizens.”<br />We live and breathe inbound marketing.<br />We try to be on the “bleeding edge” of ideas and trends in internet + marketing. <br />We believe that the way people learn/shop has changed and that the marketing industry needs to transform to catch-up.<br />8<br />Inbound Marketer<br />HubSpotter Grader<br />
  9. We live by Edwards Deming’s quote: “In God we trust, all others bring data.”<br />We behave more like a B2C company (i.e. Amazon, eBay) than a B2B company (i.e. Oracle, IBM)<br />We yearn for counter-intuitive insights derived from analyzing data.<br />9<br />Awesomely Analytical<br />HubSpotter Grader<br />
  10. We believe “sunshine is the best disinfectant.”<br />We don’t wear “rose colored glasses.”<br />We strive to be open and approachable. <br />We exercise a “no politics” approach to interacting with colleagues and customers.<br />We share freely and widely. We voice opinions and share relevant information.<br />10<br />Totally Transparent<br />HubSpotter Grader<br />
  11. We embrace and thrive on change. We seek opportunities to learn and do so rapidly.<br />We challenge conventional wisdom and seek innovative ways to disrupt the status quo when warranted. <br />We champion, design and execute value-enhancing experiments. <br />We agree with Mark Twain, “Whenever you find yourself on the side of the majority, its time to pause and reflect.”<br />11<br />HubSpotter Grader<br />Constantly Changing<br />
  12. We strive to be modest, unpretentious and ego-free.<br />We believe “hubris kills companies.”<br />We foster mutual respect and trust. <br />We try to exhibit confidence without arrogance. <br />We acknowledge shortcomings and seek to correct them. <br />12<br />HubSpotter Grader<br />Respectfully Humble<br />
  13. We “get s#!t done.” We deliver lots of high quality work output and high ratios of results to effort.<br />We “make the numbers.”<br />We are accountable.<br />We publicly share and honor our commitments.<br />We exercise sound judgment and take prudent risks to accomplish objectives.<br />13<br />EffingEffective<br />HubSpotter Grader<br />
  14. We are fiercely committed to building a big, remarkable, successful company that “transforms how the world does marketing.”<br />We strive to minimize complexity and achieve simplicity.<br />We tend to decide and take actions that support a long-term ability to scale rather than short-term accomplishment of objectives.<br />Decisions are made through the lens of “will this increase Enterprise Value.”<br />14<br />Thinks Scale<br />HubSpotter Grader<br />
  15. To recap the HubSpotterGrader…<br />At HubSpot, we value MATCHES with our culture:<br />Inbound Marketer<br />Awesomely Analytical<br />Totally Transparent<br />Constantly Changing<br />Respectfully Humble<br />EffingEffective<br />Thinks Scale<br />15<br />
  16. Hiring<br />16<br />We value capability over experience.<br />We are open to superheroes who have not necessarily demonstrated their superpowers in this area before.<br />
  17. Promotion and Pay<br />17<br />We offer opportunities to rotate around the company and to move quickly.<br />We vastly prefer promoting from within.<br />We hire at market rates and offer increases for exceptional performance.<br />
  18. Location<br />18<br />Our HQ is in Cambridge, MA and will always be in Cambridge, MA.<br />We think being in Cambridge gives us unfair access to exceptional thinking and talent.<br />
  19. The HubSpot Way <br />Mission<br />People <br />HubSpotter Grader (aka our values)<br />Hiring<br />Pay and promotion<br />Location<br />New ways of working <br />Extreme experimentation<br />Agile Scrum<br />No door policy<br />Wiki<br />HubSpot TV<br />Trust<br />HubSpot Fellows Program<br />19<br />
  20. New ways of working<br />20<br />The TV show MadMen pokes fun at corporate culture 50 years ago. We are trying to build a culture that is in step with the future, not the past. We are not afraid to ignore conventional wisdom in that cause.<br />
  21. Extreme experimentation<br />21<br />Consistent with our value of constantly changing, experimentation is happening at all levels within HubSpot.<br />We experiment a lot and are not afraid to take risks or to “fail fast.”<br />Experiments come from all corners of the organization.<br />
  22. Extreme experimentation<br />An implicit process for experimentation has emerged at HubSpot:<br />Alpha<br />Project/experiment is done in addition to the day job duties of the employee during nights and weekends. <br />Beta <br />The alpha project/experiment goes well and is promoted to beta. The experiment champion is given the project full-time as her new day job. <br />Version 1 <br />The beta project/experiment goes well and is promoted to version 1. The experiment champion typically will get more resources, including heads, core development or scrum time, etc. <br />22<br />
  23. Agile Scrum<br />23<br /> We use agile scrum methodologies not only in R&D, but also in Marketing, Sales and Service.<br />Each month scrum teams decide what they will work on for the next month from a project backlog list. Teams decide for themselves what they will get accomplished and who will do what.<br />This self-organizing, de-centralized approach to our work fosters autonomy and empowers HubSpotters to be accountable to one another.<br />
  24. Agile Scrum<br />24<br />Rather than formal presentations of scrum team results, we have monthly “Science Fairs.” <br />Each scrum team has a table where HubSpotters can visit and learn about their latest sprint work.<br />This more informal approach to sharing results enables HubSpotters to get to know one another better and to interact in a deeper, more meaningful way. <br />
  25. No door policy<br />We take the “open door policy” up a notch. We have a “no door policy.” <br />Everybody changes desks every three months.<br />The CEO and the leadership team sit out in the open with desks situated throughout the company. <br />We sit in cross-functional “pods,” small groups of 5-6 that include HubSpotters from Development, Marketing, Sales and Service.<br />25<br />
  26. Wiki<br />26<br />We keep no secrets. Everything is out there on the Wiki.<br />We post board meeting minutes, VC funding meeting minutes, key business metrics and financials (e.g. cash balance in the bank).<br />Our CEO posts 1-2 articles a week to share thoughts and ideas, ask questions and seek feedback. <br />HubSpotters from across the company openly and actively comment and engage in the dialogue. <br />
  27. HubSpot TV<br />27<br />We broadcast a live TV show every Friday afternoon.<br />This is a forum for the entire company to come together to share, learn and have fun. <br />HubSpot TV is open to the public and is distributed as a highly-followed podcast.<br />
  28. Trust<br />28<br />“We trust you,” and our actions reinforce that.<br />We no longer track vacation time – we trust that HubSpotters are using common sense and being responsible about how they spend their time.<br />We don’t have a dress code.<br />Employees blog and Tweet their hearts out.<br />All employees are encouraged to contribute to our award-winning blog.<br />
  29. HubSpot Fellows Program<br />29<br />We are experimenting with a HubSpot Fellows Program for our employees.<br />The Dean of the Program is Andrew McAfee, a Professor at MIT’s Sloan School, best-selling author of Enterprise 2.0, Harvard Berkman Fellow, blogger, Twitterer, and great guy.<br />The program begins in May with 4 mini-courses that are four 75 minutes sessions each taught after work: <br />Strategy HubSpot Style<br />Quantitative Reasoning<br />Communication Skillz<br />Negotiation Skillz<br />
  30. Learn More<br />30<br />You can learn more about our company at www.hubspot.com/blog<br />You can learn more about how to transform marketing at http://blog.hubspot.com<br />

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