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7 Don’ts of Asking
A Publication of
SURVEY
QUESTIONS
&
Surveys are difficult to write. You know
it and we know it.
Surveys are difficult to write. You know
it and we know it.
There are so many ways to ask
questions, and if you don’t ask ...
That’s why HubSpot and SurveyMonkey
collaborated to create a guide on The Art
of Asking Survey Questions –
That’s why HubSpot and SurveyMonkey
collaborated to create a guide on The Art
of Asking Survey Questions – to teach you ho...
That’s why HubSpot and SurveyMonkey
collaborated to create a guide on The Art
of Asking Survey Questions – to teach you ho...
This SlideShare presentation only
covers a section of our brand new
guide: What not to do when writing survey
questions.
If you want learn more, including what
types of questions you should ask,
download your free copy of The Art of
Asking Sur...
Download the Complete Guide + Workbook
Now … on to seven types of questions to avoid
when writing your next survey.
DON’T WRITE Leading Questions.1
For example: We have recently upgraded SurveyMonkey to become a first
class tool. What are your thoughts on the first clas...
For example: We have recently upgraded SurveyMonkey to become a first
class tool. What are your thoughts on the first clas...
What are your thoughts on the changes to SurveyMonkey?
Instead, replace with something like this:
What are your thoughts on the changes to SurveyMonkey?
Instead, replace with something like this:
Removing the bias allows...
DON’T WRITE Loaded Questions.2
For example: How terrible is dairy for your health?
Loaded questions contain emotionally charged assumptions that can
push...
For example: How terrible is dairy for your health?
Loaded questions contain emotionally charged assumptions that can
push...
Do you think dairy is healthy, unhealthy, or neither?
Instead, consider something like this:
Do you think dairy is healthy, unhealthy, or neither?
Instead, consider something like this:
The respondent gets to determ...
DON’T Assume.3
For example: What do you think of the latest feature added to the HubSpot’s
all-in-one inbound marketing platform?
Don’t b...
For example: What do you think of the latest feature added to the HubSpot’s
all-in-one inbound marketing platform?
Don’t b...
HubSpot recently launched Campaigns, an app that allows you to track all of
your inbound marketing efforts back to identif...
HubSpot recently launched Campaigns, an app that allows you to track all of
your inbound marketing efforts back to identif...
DON’T USE Jargon.4
For example: Who was central to your ontogeny?
Use simple words that are direct and familiar. Try not to use jargon or
tec...
For example: Who was central to your ontogeny?
Use simple words that are direct and familiar. Try not to use jargon or
tec...
Who was central to your development?
Instead, consider something like this:
Who was central to your development?
Instead, consider something like this:
See what we mean? Much better. Why use “ontoge...
DON’T USE Double Negatives.5
For example: Which of these pictures is not unattractive?
Double negatives (negating adjectives) makes respondents have to...
For example: Which of these pictures is not unattractive?
Double negatives (negating adjectives) makes respondents have to...
Which of these pictures is attractive?
Instead, why not:
Which of these pictures is attractive?
Instead, why not:
And viola! See how much easier this is to understand? The more di...
DON’T WRITE Double-Barreled Questions.6
For example: How useful do you find SurveyMonkey's Help Center Topics
and the email support center?
Double-barreled questi...
For example: How useful do you find SurveyMonkey's Help Center Topics
and the email support center?
Double-barreled questi...
Q1: How useful do you find SurveyMonkey's Help Center Topics?
Q2: How useful do you find SurveyMonkey's email support?
Ins...
Q1: How useful do you find SurveyMonkey's Help Center Topics?
Q2: How useful do you find SurveyMonkey's email support?
Ins...
DON’T LET PEOPLE Opt Out.7
When you give respondents the opportunity to answer a question with
“no opinion,” “I don’t know,” or “not applicable,” you...
When you give respondents the opportunity to answer a question with
“no opinion,” “I don’t know,” or “not applicable,” you...
“How useful is our blog?” with “Not applicable” …
For example, instead of pairing:
“How useful is our blog?” with “Not applicable” …
For example, instead of pairing:
Consider asking a “yes” or “no” questio...
“How useful is our blog?” with “Not applicable” …
For example, instead of pairing:
Consider asking a “yes” or “no” questio...
The main point we’re trying to get
across is this:
The main point we’re trying to get
across is this: Don’t get lazy when designing
your survey.
Do the hard work for your respondents so
they can breeze through your survey
and provide you with quality data.
And now that you’ve learned some of
the best practices associated with
creating survey from scratch ...
And now that you’ve learned some of
the best practices associated with
creating survey from scratch ... try
creating your ...
Download the Complete Guide + Workbook
Once complete, you should be well on
your way to distributing a survey that
will help you tackle any problem at hand.
AUTHORS.
Sheila Grady is the Marketing Programs Manager at SurveyMonkey. An expert in survey
design, she works with custom...
Easily create and analyze
surveys with
Get access to survey templates and other
tools that make survey design easier.
Sign...
What is ?
All-in-one inbound marketing software.
Get a Demo Video Overview
Get a Free Marketing Assessment
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“How useful is our blog?” with “Not applicable” …
For example, instead of pairing:

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