Before you can make use of
ads, you need to start with a
strong inbound marketing
campaign. Once you have a
foundation in place, you can
then use ads to amplify your
content and message.
#1 Where do you start?
Start with inbound.
Where does it make
sense to use ads in your
When deciding where you want to
advertise, think about your
audience. Where do they hang out?
Where will your message be best
received? What is your best option
for targeting them? The "Big Four"
ad networks usually offer what
most marketers need.
#2 Where should you advertise?
Where your audience hangs out.
The Big Four
With so many options, figuring out
which ad format to use is tough.
For B2B, marketers we recommend
search ads and native social ads.
These two ad formats are ideal for
amplifying content and driving
leads, whereas display ads tend to
fall short, click here to find out why.
#3 What ad format should you use?
Native and Search.
It’s more important to know how
much revenue your ads will
generate vs. how much to spend.
Figure this out with our free Ads
ROI Calculator. Test different
options and decide on a budget.
Don't forget to track and measure
the metrics in the calculator.
#4 How much should you spend?
How much will you get back?
The majority of the work will happen
during set-up. Take your time on
targeting and building the ads. Build
multiple ads to test. Once your ads
are up and running spend a few
hours each week reviewing them.
Optimize your ads using the HubSpot
Ads Add-On to maximize profit.
#5 How much time with this take?
A few hours a week.