Brian Halligan
@bhalligan
bhalligan@hubspot.com



Small Business Lead Generation
Marketing Transformation

6 Steps To Lead Gen Nirvana

Organizing For Success

Entrepreneurial Economics

Who Is HubSpot?
Traditional Marketing
Traditional Marketing Is Dead


         800-555-1234
         Annoying
         Salesperson
The Market Is Here Now
Transformation
Outbound Marketing   Inbound Marketing
 • Telemarketing     • SEO / SEM
 • Trade shows       • Blogging
 • ...
6 Steps To Lead Gen Nirvana
Step 1
•   Blog
•   Podcast
•   Videos
•   Webinars
•   Presentations
•   eBooks
•   News Release
•   Apps

              ...
Step 2

• 8 Marketing Tips From An Olympic
  Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

                       ...
Step 3




         http://app.hubspot.com/sm/feeds?portalId=53
Step 4


You Gotta Give To Get




                        x
Step 5




                  z
         y   y2
Step 6
Organizing For Success
• Conformity Reigns…Exceptions Rule
Blog   IM.com   Paid $$      SEO     Social          Grader




           HubSpot Landing Page
                   Leads
 ...
…Be Yourself

…Remember Your Parents
Entrepreneur Economics
1950 - 2000   2000 - 2050
100%




       0%
            10%
                  20%
                        30%
                              40%
   ...
Who Is HubSpot?



26
1. It Works

          MIT study shows:
      HubSpot customers get
       4.2 times more leads
      after using HubSpot ...
2. Emerging Industry Standard
2500



2000



1500



1000



500



  0
3. Thought Leaders
Learn More



www.hubspot.com/demo
How Small Businesses Can Generate Leads with HubSpot
How Small Businesses Can Generate Leads with HubSpot
How Small Businesses Can Generate Leads with HubSpot
How Small Businesses Can Generate Leads with HubSpot
How Small Businesses Can Generate Leads with HubSpot
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How Small Businesses Can Generate Leads with HubSpot

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Webinar presented by Brian Halligan on how small businesses can use HubSpot and inbound marketing to generate leads online.

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How Small Businesses Can Generate Leads with HubSpot

  1. 1. Brian Halligan @bhalligan bhalligan@hubspot.com Small Business Lead Generation
  2. 2. Marketing Transformation 6 Steps To Lead Gen Nirvana Organizing For Success Entrepreneurial Economics Who Is HubSpot?
  3. 3. Traditional Marketing
  4. 4. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  5. 5. The Market Is Here Now
  6. 6. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6
  7. 7. 6 Steps To Lead Gen Nirvana
  8. 8. Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release • Apps x
  9. 9. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts x
  10. 10. Step 3 http://app.hubspot.com/sm/feeds?portalId=53
  11. 11. Step 4 You Gotta Give To Get x
  12. 12. Step 5 z y y2
  13. 13. Step 6
  14. 14. Organizing For Success
  15. 15. • Conformity Reigns…Exceptions Rule
  16. 16. Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  17. 17. …Be Yourself …Remember Your Parents
  18. 18. Entrepreneur Economics
  19. 19. 1950 - 2000 2000 - 2050
  20. 20. 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
  21. 21. Who Is HubSpot? 26
  22. 22. 1. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
  23. 23. 2. Emerging Industry Standard 2500 2000 1500 1000 500 0
  24. 24. 3. Thought Leaders
  25. 25. Learn More www.hubspot.com/demo

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