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Small Business Guide To Social Media Marketing

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These slides we presented at HubSpot's webinar Small Business Guide to Social Media Marketing

Small Business Guide To Social Media Marketing

  1. 1. Small Business Guide To Social Media Marketing<br />Kipp Bodnar<br />Inbound Marketing Manager @HubSpot<br />Twitter: @KBodnar32<br />Small Business Social Media Case Studies<br />
  2. 2. What HubSpot Software Does<br />2<br />
  3. 3. Traditional Marketing (Outbound)<br />3<br />
  4. 4. Marketing Today (Inbound)<br />4<br />
  5. 5. Does Social Media Work For Small Businesses? <br />
  6. 6. 3 Problems With Social Media<br />Social Media for Small Business?<br />Blog.HubSpot.com<br />
  7. 7.
  8. 8. Info<br />Time<br />Education<br />
  9. 9.
  10. 10. Why Tackle These Problems? <br />
  11. 11.
  12. 12. Case Studies<br />
  13. 13.
  14. 14.
  15. 15. Pay-Per-Click Traffic<br />Organic Traffic<br />Time<br />
  16. 16.
  17. 17. Calls To Action Need Context<br />
  18. 18. Don’t Try To Do It All<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. Your Product Can’t Suck<br />
  23. 23. Set Expectations<br />
  24. 24.
  25. 25.
  26. 26. Give Customers Ownership <br />
  27. 27.
  28. 28. Online<br />Social Media<br />Offline<br />
  29. 29. Make Customer Engagement Fun <br />
  30. 30.
  31. 31.
  32. 32.
  33. 33. 1<br />Person Can Make Social Media Work<br />
  34. 34. Dynamic Content Works<br />
  35. 35. Don’t Reinvent; Observe What Works<br />
  36. 36. Long Tail Keywords<br />
  37. 37. Social Media Doesn’t Have A Pre-Launch<br />
  38. 38. Analyze What Works For Your Business<br />
  39. 39. Don’t Do Strategies That Don’t Work<br />
  40. 40. In Social Media…<br />1+1>2<br />
  41. 41.
  42. 42. Answer Common Customer Questions With Blog Posts<br />
  43. 43.
  44. 44. Content Isn’t Only Text<br />
  45. 45.
  46. 46. Time<br />
  47. 47. Build A Barrier With Content<br />
  48. 48. 10 Lessons Learned<br />
  49. 49.
  50. 50. Have Methods To Measure Results<br />
  51. 51. Regularly Generate and Distribute Content<br />
  52. 52. Don’t Try To Do It All<br />
  53. 53. Online<br />Social Media<br />Offline<br />
  54. 54. Set Expectations<br />
  55. 55. Become A Thought Leader<br />
  56. 56.
  57. 57. Use Social Media Data For Business Strategy<br />
  58. 58. Pay-Per-Click Traffic<br />Organic Traffic<br />Time<br />
  59. 59. Final Thoughts …<br />
  60. 60. How Small Businesses Can Generate Leads with HubSpot 2:30 p.m. 5/24<br />60<br />
  61. 61. Build Leverage <br />
  62. 62. HubSpot Puts the Pieces Together<br /><ul><li>Software – Simple & Integrated
  63. 63. Support & Expertise
  64. 64. No IT Required</li></li></ul><li>Thank you<br />

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