Small Business Blogging Secrets Revealed

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Blogs and blogging can be a critical part of a small businesses online marketing strategy. Blogs are proven to help businesses communicate directly with customers plus generate new leads and prospects. Use blogging content to leverage search engines, social media and email visibility and gain marketing nirvana. Check out our presentation to find out the blogging secrets that will empower your business to develop a strong marketing strategy.

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Small Business Blogging Secrets Revealed

  1. 1. Small Business Blogging Business Blogging Secrets Revealed Jeanne Hopkins Director of Marketing
  2. 2. Please Tweet questions and comments to @HubSpot The Hashtag is #BizBlog.
  3. 3. Why Blog?
  4. 4. Leads What is a lead?
  5. 5. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  6. 6. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  7. 7. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  8. 8. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  9. 9. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  10. 10. Before You Blog
  11. 11. Website Basics
  12. 12. WebsiteGrader.com
  13. 13. Landing Pages
  14. 14. Keywords
  15. 15. Blogging Content
  16. 16. Customers>You
  17. 17. 5 Rules For Blog Content 1.Answer Industry Questions 2.Comment on Industry News 3.Provide How-to Based Content 4.Encourage Readers To Comment 5.Post Articles Consistently
  18. 18. Blogging Secrets
  19. 19. Headlines Win
  20. 20. Segment
  21. 21. CTAs
  22. 22. Leverage for SEO
  23. 23. Everyone
  24. 24. Social Media
  25. 25. Measure
  26. 26. Takeaway: Measure traffic, links leads and comments as important business blog KPIs.
  27. 27. ?’s @HubSpot

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