1.
Small Business Blogging
Business Blogging Secrets Revealed
Jeanne Hopkins
Director of Marketing

2.
Please Tweet questions and comments
to @HubSpot
The Hashtag is #BizBlog.

3.
Why Blog?

4.
Leads
What is a lead?

5.
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

6.
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

7.
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

8.
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

9.
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

10.
Before You
Blog

11.
Website Basics

12.
WebsiteGrader.com

13.
Landing Pages

14.
Keywords

15.
Blogging
Content

16.
Customers>You

17.
5 Rules For Blog Content
1.Answer Industry Questions
2.Comment on Industry News
3.Provide How-to Based Content
4.Encourage Readers To Comment
5.Post Articles Consistently

18.
Blogging
Secrets

19.
Headlines Win

20.
Segment

21.
CTAs

22.
Leverage for
SEO

23.
Everyone

24.
Social Media

25.
Measure

26.
Takeaway:
Measure traffic, links leads and
comments as important
business blog KPIs.

27.
?’s
@HubSpot