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in review 
2014
INBOUND 2014 brought 
us togethe! and inspired* us.
INBOUND 2014 brought 
us togethe! and inspired* us. 
*Especially the speakers.
Here are a few takeaways from our 
INBOUND keynotes (and beyond) that are 
sure to help us all become even more 
remarkable thinkers.
GUY KAWASAKI 
@guykawasaki
“Changing your mind is a sign 
of intelligence, not a mistake.”
“Have a standard that you hire better 
than you in your functional area - 
A players hire A+ players.”
SIMON SINEK 
@simonsinek
“Great leaders would sacrifice the numbers to save 
the people. When push come to shove, numbers 
never come to your rescue — people do.”
“When we look out for each other, 
those we look out for 
will look out for us.”
MARTHA STEWART 
@marthastewart
“Successful people have pa"ion 
and a curiosity to learn.”
"I think of the brand as 
an insertion of value, 
to give it substance 
and meaning."
MALCOLM GLADWELL 
@gladwell
“When you look at 
successful attempts at 
transformation you will see 
an act of reframing the 
problem that makes the 
revolution possible.”
“What set Steve Jobs apart over and 
over and over in his career is that 
burning desire to get something done.”
SHIZA SHAHID 
@shiza
“Look within yourself, 
find what’s holding you 
back, and remind 
yourself that you are 
stronger than anything 
you are afraid of.”
“There are no superheroes. 
There’s just us.”
“Instead of selling, 
you educate and inform.” 
David Meerman Scott 
@dmscott
"Products are no longer sold, they are actually bought." 
Stacey Bishop, Scale Venture Partners 
@StaceyCurry
“We need to stop thinking 
about retaining clients for the 
sake of keeping them, and 
instead think about providing 
them with services that 
transform their business.” 
Peter Caputa 
VP Sales, HubSpot 
@pc4media
“Be more human and make everything we do 
about relationships. Let’s stop the storytelling 
and start the storymaking.” 
David Berkowitz 
CMO, MRY
“It’s hard to get anything across unless you 
d# something bold.” 
Brooke Hammerling 
Founder, Brew Media Relations 
@brooke
"Now, more than ever, 
it's imperative that CMOs 
stay externally focused 
and know what your 
competition is doing." 
Lorrie Norrington 
Executive Board, Lead Edge Capital
"The amount of information marketers can 
take advantage of and use — much less like a 
creative occupation and much more like an 
engineering occupation." 
Larry Bohn 
General Catalyst Partners
"Our goal isn't to shove 
content into inboxes, it's 
providing something 
worth reading.” 
Anum Hussain, HubSpot
What was your favorite takeaway 
from INBOUND? 
Tell us at #INBOUND14 and don’t 
forget to mark your calendar for 2015! 
Sept. 8-11, 2015

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Key Takeaways from INBOUND 2014

  • 2. INBOUND 2014 brought us togethe! and inspired* us.
  • 3. INBOUND 2014 brought us togethe! and inspired* us. *Especially the speakers.
  • 4. Here are a few takeaways from our INBOUND keynotes (and beyond) that are sure to help us all become even more remarkable thinkers.
  • 6. “Changing your mind is a sign of intelligence, not a mistake.”
  • 7. “Have a standard that you hire better than you in your functional area - A players hire A+ players.”
  • 9. “Great leaders would sacrifice the numbers to save the people. When push come to shove, numbers never come to your rescue — people do.”
  • 10. “When we look out for each other, those we look out for will look out for us.”
  • 12. “Successful people have pa"ion and a curiosity to learn.”
  • 13. "I think of the brand as an insertion of value, to give it substance and meaning."
  • 15. “When you look at successful attempts at transformation you will see an act of reframing the problem that makes the revolution possible.”
  • 16. “What set Steve Jobs apart over and over and over in his career is that burning desire to get something done.”
  • 18. “Look within yourself, find what’s holding you back, and remind yourself that you are stronger than anything you are afraid of.”
  • 19. “There are no superheroes. There’s just us.”
  • 20. “Instead of selling, you educate and inform.” David Meerman Scott @dmscott
  • 21. "Products are no longer sold, they are actually bought." Stacey Bishop, Scale Venture Partners @StaceyCurry
  • 22. “We need to stop thinking about retaining clients for the sake of keeping them, and instead think about providing them with services that transform their business.” Peter Caputa VP Sales, HubSpot @pc4media
  • 23. “Be more human and make everything we do about relationships. Let’s stop the storytelling and start the storymaking.” David Berkowitz CMO, MRY
  • 24. “It’s hard to get anything across unless you d# something bold.” Brooke Hammerling Founder, Brew Media Relations @brooke
  • 25. "Now, more than ever, it's imperative that CMOs stay externally focused and know what your competition is doing." Lorrie Norrington Executive Board, Lead Edge Capital
  • 26. "The amount of information marketers can take advantage of and use — much less like a creative occupation and much more like an engineering occupation." Larry Bohn General Catalyst Partners
  • 27. "Our goal isn't to shove content into inboxes, it's providing something worth reading.” Anum Hussain, HubSpot
  • 28. What was your favorite takeaway from INBOUND? Tell us at #INBOUND14 and don’t forget to mark your calendar for 2015! Sept. 8-11, 2015