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Our Marketing Goals: •  Revenue Proving the Value of Inbound Marketing to Your CFO

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Our Marketing Goals:
•  Revenue Goal Contribution
•  New Customer Goal
Contribution
•  Sales Qualified Leads Goal
•  Marketing CAC Goal
•  ROI on Marketing
Replace these with
your marketing goals.
Then, delete this text
box.
These are our
recommendations for
the types of goals your
CFO will love.
Download the CMO’s
Pocket Guide to Selling
Inbound Marketing to a
CFO if you need a
refresher on how to
calculate them.

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