Customer Case Study:Moonworks Uses Marketing Analytics to TestCampaigns & Increase Conversion RatesMoonworks, based in Woo...
marketing was costing more and more and generating a declining response rate,Moonworks made the decision to find an intern...
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Case Study: Moonworks Uses Marketing Analytics to Test Campaigns & Increase Conversion Rates

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Customer case study about how home improvement and construction company Moonworks used HubSpot and inbound marketing to generate a threefold increase in conversion rates. Moonworks primarily relied on HubSpot's easy-to-use CMS and marketing analytics to create, track, and measure marketing campaigns.

Watch the case study video at http://www.hubspot.com/customer-case-studies/bid/10331/Moonworks-Uses-Marketing-Analytics-to-Test-Campaigns-Increase-Conversion-Rates

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Case Study: Moonworks Uses Marketing Analytics to Test Campaigns & Increase Conversion Rates

  1. 1. Customer Case Study:Moonworks Uses Marketing Analytics to TestCampaigns & Increase Conversion RatesMoonworks, based in Woonsocket, Rhode Island,is a construction and renovation company providingproducts and services that serve the needs ofhome improvement projects. We caught up withProduct Manager Damien Cabral and Marketing Events Manager RebeccaMcKinnon after nearly two years of using HubSpots software to discuss how thecompany has been progressing with inbound marketing.HubSpot Results Summary:Increased Organic Traffic & Conversion Rates • Increased monthly organic search traffic by 385% in the past year • Generating savings of over $10,800 per month from organic search traffic • Generated threefold increase in conversion ratesChallenge:Decline in Traditional Marketing Success & Lackof Tracking AbilityBefore Moonworks signed on with HubSpot, 99% of the companys marketing budgetwas focused on traditional, outbound marketing, utilizing yellow page and newspaperads, direct mail, and practically every marketing medium on paper. Realizing this type of
  2. 2. marketing was costing more and more and generating a declining response rate,Moonworks made the decision to find an internet marketing solution. "We just had tomake sure that we are where the fish are," said Damien, " and a lot more of the fish noware online." Moonworks also sought a better way to track its marketing efforts.Solution:HubSpots Integrated & Easy-to-Use CMS &Marketing AnalyticsDamien notes that the biggest benefit of HubSpot and inbound marketing to him isthe ability to come up with an idea for a marketing campaign and implement it in thevery same 8-hour workday, which was not a reality when Moonworks relied ontraditional marketing. Using the HubSpot Content Management System (CMS) andLanding Pages, Moonworks can generate new campaigns and test campaignvariations quickly and easily.Moonworks also heavily relies on HubSpots Marketing Analytics to track all of itsmarketing initiatives, depending on the Sources Tool to measure traffic and takingadvantage of tracking URLs to track paid search campaigns. Rebecca loves howHubSpots Blog Analytics helps her understand the interests of her readers and usesit to tailor future blog articles to reach those audiences. The team also uses LinkGrader to monitor inbound links in real-time, and has used it to identify and solveissues of dissatisfied customers.While Moonworks hasnt completely stopped using traditional marketing, thecompany has found that using HubSpot has helped significantly in leveraging its useof offline, traditional media. Theres a lot of different tools out there that can track everything that HubSpot tracks, but HubSpot pulls it all together.The average HubSpot customer gets 4.2x more leads after 5 months of active use ofHubSpot. To find out what type of increases in leads a company with your current leadvolume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.HubSpot’s integrated marketing software gives you all the tools to implement asuccessful online marketing strategy from increasing the top of your funnel throughconversion, sales alignment and analytics. To learn more, check out HubSpot’s free trialor request a customized demonstration.

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