Massage School Stops Buying Leads by Leveraging HubSpot


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Massage School Stops Buying Leads by Leveraging HubSpot

  1. 1. Customer Case Study: Massage School Stops Buying! Leads by Leveraging HubSpot About Lauterstein-Conway Massage School Founded in 1989, the Lauterstein-Conway Massage School is a Texas massage therapy school that offers bodywork training programs. Marketing director Jennifer Shaw used HubSpot to break the school's dependence on online directories and turn the company's own site into a lead generation machine. Results: Website Is Lead Generation Machine • Doubled traffic in one year • Attracted nearly 2k leads in last 6 months • Convert 25% of visitors on landing pages • Saved $35k from marketing budget Challenge: Dependence on Online Directories & No Control Over Site Prior to HubSpot, the Lauterstein-Conway Massage School relied on two external sources for leads: Natural Healers and Collegebound. Despite the relatively high $40 cost per lead from these two directories, lead quality was poor, resulting in low conversion and sales.“ Jenniferʼs second challenge was lack of control over the school's website. The Lauterstein-Conway Massage School used a contractor for website changes, so updates to the site were difficult to execute and took a long time. “It is critical for me to be able to get online and do the stuff I need to do with minimum HTML coding,” said Jennifer, emphasizing the need for site functionality and accessibility."
  2. 2. Sales Training Company Reduces Cost Per Lead with HubSpot Solution: Easy Control over Landing Page Creation & Blogging Among Jenniferʼs favorite inbound marketing tools are HubSpotʼs Landing Pages. She has built more than 40 pages that introduce compelling marketing offers and successfully capture leads. “ Similarly, the blog has become a powerful inbound marketing weapon for the school. Jennifer uses it as a showcase for various marketing content, thus optimizing her site for a range of long-tail keyword combinations.“ Above all, HubSpotʼs software has given Jennifer full control over the site. “I can jump online and edit the content, post an event, write a blog article and send it to Facebook—and have it all over the website without having to call a website designer,” she said. Our website has taken over the role of lead generation. The average HubSpot customer gets 4.2x more leads after 5 months of active use of HubSpot. To find out what type of increases in leads a company with your current lead volume could expect, check out HubSpot’s ROI study at HubSpot’s integrated marketing software gives you all the tools to implement a successful online marketing strategy from increasing the top of your funnel through conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial or request a customized demonstration.