Marketing Webinar: Why Social Media Is BS
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http://hubspot.com/bs Is social media really the future of marketing? In this webinar Mike discusses how much the marketing power of social media is exaggerated. Social media is not magic, and fundamental marketing strategies shouldn't be thrown out the window and replaced by new social media techniques. Social media is a powerful tool, but it is still just one of the many gears that you need to make up your marketing machine. Join Mike's webinar to learn how to integrate social media tools with your current marketing strategy in order to fully capture its benefits. There are many ways to create value and get noticed, and although social media may help, it is by no means the reason to stop doing marketing.
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Marketing Webinar: Why Social Media Is BS
- 1. Why Social Media is BS (Integrating Social Media into a Successful Marketing Plan) Mike VolpeVP of Marketing HubSpot @mvolpe
- 2. Marketing is Changing 1950 - 2000 2000 - 2050
- 4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
- 5. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
- 6. Social Media is just one piece… …of an Inbound Marketing Strategy.
- 7. Social Media is not magic. Joining Facebook (or Twitter, or LinkedIn) will not revolutionize your company or your marketing.
- 8. If you are BORING in real life, you are stillboring in social media.
- 9. Social media is just ONE tool.
- 10. There are MANY marketing tools. Use them all together for the best results.
- 11. Social media works best as part of a balanced inbound marketing strategy.
- 12. Your inbound marketing machinery needs all gears to work in harmony.
- 13. Don’t dip your toe in the water.
- 14. Jump in ALL THE WAY.
- 16. Content / SEO + Social Media
- 17. SEO from 2000 to 2011 Ranking Algorithm:f(n): Context + Authority
- 18. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 19. 97% more links (for better rankings) for companies that combine SEO with social media. Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 20. Content Makes You Interesting
- 21. Blogging Attracts More Visitors
- 22. 79% more followers for companies that combine a blog with social media. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
- 23. Where is Search Going?
- 24. Coming to SEO: Likes = Links = =
- 25. SEO in 2011 and Beyond Ranking Algorithm:f(n): Context + Authority + Social Graph
- 26. NEW:Facebook = The Web
- 27. Practical Tips Use www.WebsiteGrader.com Start a blog about your industry Post blog content to social media Put social buttons on your content
- 28. Lead Generation + Social Media
- 29. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
- 30. Evolution of the Database
- 31. Social Media Intelligence for Leads
- 32. Practical Tips Use social media for lead generation Build your social media database Use social media intelligence on your leads Teach your sales team
- 33. Branding + Social Media
- 34. A Brand is What People Say It Is Flickr: chelmsfordpubliclibrary
- 35. Brand Building 1.0 Buy ads on TV & in print Come up with creative Buy more advertising Hire an agency Your brand comes out, wrapped in plastic Flickr: jamesjyu
- 36. Branding Assembly Line Flickr: Rickydavid
- 37. Brand Building 2.0 Cultivate Cultivate Cultivate Cultivate Cultivate Watch your brand grow Flickr: swisscan
- 38. Cultivated Branding Flickr: swisscan
- 40. Promote All Feedback http://www.microsoft.com/windows/social/
- 41. Promote All Feedback www.ShowUsYourPizza.com
- 42. Respond to Product Questions
- 43. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120
- 44. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120
- 45. Fans Need Clubhouses to Hang Out Inbound Marketers – 49,000 ppl Inbound Marketing University Alumni – 1,400 ppl Inbound Marketing Certified – 800 ppl Inbound Marketing University : www.InboundMarketing.com/University
- 46. Practical Tips Track your brand & competitors Google Alerts, Twitter Search http://Alerts.Grader.com Look in the mirror, be honest Respond and get personal
- 47. Research + Social Media
- 48. 50 Million Tweets Per Day
- 51. Google Alerts
- 52. Technorati.com
- 53. Industry Blogs
- 55. LinkedIn Answers
- 56. Facebook Friends
- 58. Advice for the road ahead…
- 59. Stop thinking like a marketer or advertiser.
- 60. Start thinking like a publisher and socializer.
- 61. Commit to the new Inbound Marketing Strategy.
- 62. Thank You Mike VolpeVP of Marketing HubSpot @mvolpe
- 63. How to Put All the Pieces Together? d.j.k. on flickr
- 64. Complicated & Confusing Easy & Integrated
- 66. Blog Analytics
- 69. Link Grader
- 73. Lead Alerts
- 77. Growth 3,500 Customers Q1 2007 Q3 2010
- 78. Q&A Free Website Assessment: www.HubSpot.com/Inbound-Marketing-Assessment/ Try HubSpot Free for 30 Days: www.HubSpot.com/free-trial Mike VolpeVP of Marketing HubSpot @mvolpe
Editor's Notes
- There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.