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2015 State of B2B Marketing
2015 State of B2B Marketing
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Marketing Showdown

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Marketing Showdown

  1. 1. Legendary Marketing Showdown
  2. 2. Presenters Kipp Bodnar Dan Zarrella Inbound Marketing Manager, HubSpot Social Media Scientist, HubSpot Author of The B2B Social Media Book. Author of Zarrella’s Hierarchy of Contagiousness
  3. 3. #Showdown
  4. 4. Marketing.Grader.com
  5. 5. SHOWDOWN #1 PEPSI VS COKE
  6. 6. A great brand Absence of knows email. itself.
  7. 7. WINNER: PEPSI
  8. 8. SHOWDOWN #2 APPLE VS MICROSOFT
  9. 9. A great brand Conversion knows Focused itself.
  10. 10. WINNER: APPLE
  11. 11. SHOWDOWN #3 RED SOX VS YANKEES
  12. 12. WINNER: YANKEES
  13. 13. SHOWDOWN #4 MCDONALDS VS BURGER KING
  14. 14. WINNER: MCDONALDS
  15. 15. SHOWDOWN #5 TARGET VS WALMART
  16. 16. WINNER: TARGET
  17. 17. Marketing.Grader.com
  18. 18. THANK YOU.

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