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Starting In A Moment
“Once in awhile you get shown the light in the strangest of
places if you look at it right” Grateful ...
Marketing Lessons From
The Grateful Dead

Brian Halligan
David Meerman Scott
Product Marketing
Marketing Strategy
Freemium
Viralization
Reach
Formula For Success
Lose Control?!
Experiment!!
Red Carpe...
#GDMarketing

@dmscott
@bhalligan

Polling        http://bit.ly/gdpoll1
               http://bit.ly/gdpoll2

Contest
Get found by being Remarkable
Watch Your Competition
But Don’t Follow Them


                      #gdmarketing
               @bhalligan @dmscott
Freemium Content Is A
Customer Magnet




         @dmscott / #SESNY   7
Make It Easier For Your
Customers To Spread Your
Message Today



                      #gdmarketing
               @bhall...
Freemium Content



Reach       Easy Spread

                      #gdmarketing
               @bhalligan @dmscott
Rex Foundation photo
You should be experimenting 10x
You should youexperimenting 10x
more than be are…
more than you are…
Put Customers In The Front Row




                          #gdmarketing
                   @bhalligan @dmscott
Disintermediate The Middle Man
Teamwork Means 1+1=3
Teamwork Means 1+1=3

Digital Native
Analytical
Reach
Content Creator
IMPROVISATION is to the
Grateful Dead

AS

AUTHENTICITY should be to
your messaging
                         #gdmarketing
...
Pull Them In With Freemium…
Upgrade Them With Premium
Transform your industry with technology!




        1972                  2009
                                 #gdmarket...
Jay Blakesberg photo
Marketing Secrets Of The
Grateful Dead Set List
China Cat Sunflower
I Know You Rider
Dark Star
Not Fade Away
We Bid You Go...
Marketing Lessons From The Grateful Dead Webinar
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Marketing Lessons From The Grateful Dead Webinar

Webinar presented by Brian Halligan and David Meerman Scottt -- two deadheads & marketing gurus.

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Marketing Lessons From The Grateful Dead Webinar

  1. 1. Starting In A Moment “Once in awhile you get shown the light in the strangest of places if you look at it right” Grateful Dead Improvisation is to the Grateful Dead as authenticity is to your business #gdmarketing @bhalligan @dmscott
  2. 2. Marketing Lessons From The Grateful Dead Brian Halligan David Meerman Scott
  3. 3. Product Marketing Marketing Strategy Freemium Viralization Reach Formula For Success Lose Control?! Experiment!! Red Carpet Your Customers Disintermediation TeamWork Authenticity Premium Upgrades Technology Transforms Learn More
  4. 4. #GDMarketing @dmscott @bhalligan Polling http://bit.ly/gdpoll1 http://bit.ly/gdpoll2 Contest
  5. 5. Get found by being Remarkable
  6. 6. Watch Your Competition But Don’t Follow Them #gdmarketing @bhalligan @dmscott
  7. 7. Freemium Content Is A Customer Magnet @dmscott / #SESNY 7
  8. 8. Make It Easier For Your Customers To Spread Your Message Today #gdmarketing @bhalligan @dmscott
  9. 9. Freemium Content Reach Easy Spread #gdmarketing @bhalligan @dmscott
  10. 10. Rex Foundation photo
  11. 11. You should be experimenting 10x You should youexperimenting 10x more than be are… more than you are…
  12. 12. Put Customers In The Front Row #gdmarketing @bhalligan @dmscott
  13. 13. Disintermediate The Middle Man
  14. 14. Teamwork Means 1+1=3
  15. 15. Teamwork Means 1+1=3 Digital Native Analytical Reach Content Creator
  16. 16. IMPROVISATION is to the Grateful Dead AS AUTHENTICITY should be to your messaging #gdmarketing @bhalligan @dmscott
  17. 17. Pull Them In With Freemium… Upgrade Them With Premium
  18. 18. Transform your industry with technology! 1972 2009 #gdmarketing @bhalligan @dmscott 19
  19. 19. Jay Blakesberg photo
  20. 20. Marketing Secrets Of The Grateful Dead Set List China Cat Sunflower I Know You Rider Dark Star Not Fade Away We Bid You Goodnight
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Webinar presented by Brian Halligan and David Meerman Scottt -- two deadheads & marketing gurus.

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