Marketing Lessons From The Grateful Dead Webinar

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Webinar presented by Brian Halligan and David Meerman Scottt -- two deadheads & marketing gurus.

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Marketing Lessons From The Grateful Dead Webinar

  1. 1. Starting In A Moment “Once in awhile you get shown the light in the strangest of places if you look at it right” Grateful Dead Improvisation is to the Grateful Dead as authenticity is to your business #gdmarketing @bhalligan @dmscott
  2. 2. Marketing Lessons From The Grateful Dead Brian Halligan David Meerman Scott
  3. 3. Product Marketing Marketing Strategy Freemium Viralization Reach Formula For Success Lose Control?! Experiment!! Red Carpet Your Customers Disintermediation TeamWork Authenticity Premium Upgrades Technology Transforms Learn More
  4. 4. #GDMarketing @dmscott @bhalligan Polling http://bit.ly/gdpoll1 http://bit.ly/gdpoll2 Contest
  5. 5. Get found by being Remarkable
  6. 6. Watch Your Competition But Don’t Follow Them #gdmarketing @bhalligan @dmscott
  7. 7. Freemium Content Is A Customer Magnet @dmscott / #SESNY 7
  8. 8. Make It Easier For Your Customers To Spread Your Message Today #gdmarketing @bhalligan @dmscott
  9. 9. Freemium Content Reach Easy Spread #gdmarketing @bhalligan @dmscott
  10. 10. Rex Foundation photo
  11. 11. You should be experimenting 10x You should youexperimenting 10x more than be are… more than you are…
  12. 12. Put Customers In The Front Row #gdmarketing @bhalligan @dmscott
  13. 13. Disintermediate The Middle Man
  14. 14. Teamwork Means 1+1=3
  15. 15. Teamwork Means 1+1=3 Digital Native Analytical Reach Content Creator
  16. 16. IMPROVISATION is to the Grateful Dead AS AUTHENTICITY should be to your messaging #gdmarketing @bhalligan @dmscott
  17. 17. Pull Them In With Freemium… Upgrade Them With Premium
  18. 18. Transform your industry with technology! 1972 2009 #gdmarketing @bhalligan @dmscott 19
  19. 19. Jay Blakesberg photo
  20. 20. Marketing Secrets Of The Grateful Dead Set List China Cat Sunflower I Know You Rider Dark Star Not Fade Away We Bid You Goodnight

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