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MARKETING
STATS, CHARTS
& GRAPHS

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DOWNLOAD THE FULL DATA SET:
www.HubSpot.com/Charts

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TABLE OF CONTENTS
1   INBOUND VS. OUTBOUND MARKETING……………...3
2   SEARCH ENGINE OPTIMIZATION………………………….23
3   EMAIL MARKET...

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When researching branded products…




44%
of online shoppers begin
by using a search engine.



 SOURCE: INTERCONNECTED W...

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Editor's Notes

  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  • http://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?R=105883Change in Investing in Paid vs. Unpaid/Earned Media According to Brand Marketers and Agencies Worldwide in 2011 (% of respondents) Publication Date: February 9, 2011Sources: AnswerLabSociety of Digital Agencies (SoDA)
  • http://totalaccess.emarketer.com/Chart.aspx?R=105883Change in Investing in Paid vs. Unpaid/Earned Media According to Brand Marketers and Agencies Worldwide in 2011 (% of respondents) Publication Date: February 9, 2011Sources: AnswerLabSociety of Digital Agencies (SoDA)
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102039hart Title: Change in Investment for Select Marketing Tactics According to US B2B Marketers, Aug 2010 (% of respondents) Publication Date: October 19, 2010Topics:Marketing SpendingB2B MarketingGeographies: North America> United StatesSources: MarketingSherpa
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • OUTBOUND: direct mail, telemarketing and trade showsINBOUND: blogging, content publishing, search engine optimization, social media
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • http://www.pewinternet.org/Reports/2010/Online-Product-Research/Findings.aspx
  • Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month, figures rounded)http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts & services20% are for local businesses
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts & services20% are for local businesses
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts & services20% are for local businesses
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568http://www.websitemagazine.com/content/blogs/posts/archive/2011/05/04/top-search-position-gains-37-percent-of-clicks.aspx
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  • http://totalaccess.emarketer.com/Chart.aspx?R=104806&dsNav=Ro:8,N:996-500Chart Title: Paid Search Clickthrough Rate Worldwide, by Search Engine, 2007-2010 Publication Date: January 6, 2011Topics:Clickthrough Rate (CTR)Paid SearchGeographies: WorldwideSources: Covario
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV**DOUBLE CHECK THE #S!!! ACTUAL VALUES ARENT ON THE EXISTING CHARTS!!!
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV**DOUBLE CHECK THE #S!!! ACTUAL VALUES ARENT ON THE EXISTING CHARTS!!!
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011Topics:Internet UsageMedia ConsumptionSocial Network UsersGeographies: North America> United StatesSources: The Nielsen Company
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America> United StatesSources: Unisfair
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America> United StatesSources: Unisfair
  • Read more: http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1EtaOL5o7http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716The rise of the networked enterprise: Web 2.0 finds its paydayMcKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.DECEMBER 2010 • Jacques Bughin and Michael ChuiSource: McKinsey Global Institute
  • http://totalaccess.emarketer.com/Chart.aspx?R=106161&dsNav=Ro:-1,Nrc:id-1132,N:1126-1125&xsrc=TopicsPanelChart Title: Social Media and Other Websites Used by US Local Small Businesses to Promote Their Business, Feb 2011 (% of respondents) Publication Date: February 15, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: MerchantCircle
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:104744&xsrc=chart_articlexChart Title: Ways that Social Media Benefits Their Business According to US Small Businesses, Nov 2010 (% of respondents) Publication Date: January 8, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: Ad-ology Research
  • http://totalaccess.emarketer.com/Chart.aspx?R=104753&dsNav=Ro:4,Nrc:id-1132,N:1126-1125&xsrc=TopicsPanelhart Title: Importance of Social Media Sites for Sales According to US SMBs, by Sales Type, May 2010 (% of respondents) Publication Date: January 5, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: DoremusForbes Insights
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102089&xsrc=chart_articlexChart Title: Leading Benefits of Using Social Media Tools According to US Small Businesses, Sep 2010 (% of respondents) Publication Date: October 18, 2010Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: American Express
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99936&xsrc=chart_articlexChart Title: Ways of Using Social Media to Improve Search Results, July 2010 (% of US B2B marketers) Publication Date: August 16, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: BtoB magazineBusiness.com
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:95278&xsrc=chart_articlexChart Title: Main Reason for Implementing a Social Media Strategy According to US Marketing Professionals, April 2010 (% of respondents) Publication Date: April 14, 2010Topics:Social Media MarketingGeographies: North America> United StatesSources: R2integrated (R2i)
  • http://totalaccess.emarketer.com/Chart.aspx?R=97392&dsNav=Ro:31,N:1136&xsrc=TopicsPanelChart Title: Lead Referrals from Social Media Sites to B2B Sites, June 2010 Publication Date: June 9, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: LeadForce1
  • im
  • Image http://www.flickr.com/photos/contentious/By agahranhttp://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UM
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UM
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99616Chart Title: US Bloggers, 2008-2014 (millions and % of internet users) Publication Date: August 9, 2010Topics:BlogsGeographies: North America> United StatesSources: eMarketer
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99699Chart Title: US Companies Using Blogs for Marketing Purposes, 2007-2012 (% of total) Publication Date: August 11, 2010Topics:Social Media MarketingBlogsGeographies: North America> United StatesSources: eMarketer
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • http://blog.digitalingredients.co.uk/2010/02/social-media-influence-purchase.html
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93682&xsrc=chart_articlexhart Title: Effectiveness* of Select Social Media Sites Among US B2B Marketers, December 2009 (% of respondents) Publication Date: March 8, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: Outsell
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:104743&xsrc=chart_articlexChart Title: Social Media Sites that US Small Businesses Believe Are Beneficial to Their Business, Nov 2010 (% of respondents) Publication Date: January 8, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: Ad-ology Research
  • http://techcrunch.com/2010/06/08/twitter-190-million-users/
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93816Chart Title: US Adults Who Use Twitter, by Generation, January 2010 (% of respondents in each group) Publication Date: February 24, 2010Topics:Baby BoomersGeneration XMillennialsSeniorsMicrobloggingGeographies: North America> United StatesSources: Pew Research Center
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93984Chart Title: US Twitter Users* Who Are More Likely to Buy/Recommend a Brand Since Becoming a Fan/Follower on Twitter, February 2010 (% of respondents) Publication Date: March 10, 2010Topics:Social Media MarketingGeographies: North America> United StatesSources: Chadwick Martin BaileyiModerate Research Technologies
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93984Chart Title: US Twitter Users* Who Are More Likely to Buy/Recommend a Brand Since Becoming a Fan/Follower on Twitter, February 2010 (% of respondents) Publication Date: March 10, 2010Topics:Social Media MarketingGeographies: North America> United StatesSources: Chadwick Martin BaileyiModerate Research Technologies
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000674Business.com estimated that
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000674Chart Title: Leading Social Media Initiatives Among B2B and B2C Companies in North America , September 2009 (% of respondents) Publication Date: November 16, 2009Topics:B2B Social MediaGeographies: North AmericaSources: Business.com
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHrUPDATED data from 2011 report except estimated the “somewhat” & “not useful” numbers!
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

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