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INBOUND Bold Talks: Marcus Sheridan

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"Your The Incredible Power of Transparency to Build Your Brand, Your Business, and Your Bottom Line"

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INBOUND Bold Talks: Marcus Sheridan

  1. 1. #INBOUND13 The Incredible Power of Transparency to Build Your Brand, Your Business, and Your Bottom Line Marcus Sheridan @TheSalesLion
  2. 2. One Little Email One Really Big Problem
  3. 3. The game has changed, and so have your expectations
  4. 4. 1.Transparent Content 2.Transparent Approach 3.Transparent Selling
  5. 5. Burying your head in the sand is officially a dumb marketing strategy
  6. 6. Part I Transparent Content
  7. 7. They ask. You answer.
  8. 8. “The Big Five” 1. Cost 2. Problems 3. Versus 4. Reviews 5. Best
  9. 9. $2,000,000.00 + Hey HubSpotter, are you tracking your ROI??
  10. 10. Part II Transparent Approach
  11. 11. Just because it’s always been done that way doesn’t make it right.
  12. 12. Why are most companies so afraid of this?
  13. 13. “But my competitors will steal my secrets.” @TheSalesLion@TheSalesLion
  14. 14. “We might scare *customers* away.” @TheSalesLion@TheSalesLion
  15. 15. The Tragedy . 1 2 3 The Tragic Triangle
  16. 16. The Tragedy . 1 2 3 The Competition
  17. 17. The Tragedy . 1 2 3 The Competition Bad Fits
  18. 18. The Tragedy . 1 2 3 The Competition Bad Fits The Customer This is SAD 
  19. 19. “You can be the best teacher in the world or you can fret over your competition all day…but it’s your choice.”
  20. 20. Part III Transparent Selling
  21. 21. 30
  22. 22. Assignment Selling
  23. 23. 250 pages of required reading….This is why I don’t have bad clients.
  24. 24. @TheSalesLion
  25. 25. @TheSalesLion
  26. 26. Content is the greatest sales and trust-building tool in the world. Period. 105 @TheSalesLion
  27. 27. My “Why”
  28. 28. yes, lions are awesome. @TheSalesLio n Marcus Sheridan www.TheSalesLion.com www.InboundTrainer.com @TheSalesLion

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