Lessons in Content Creation - from 12 of the Greatest Innovators of All Time

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We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It's something we often wonder, not often answer.

With the recent passing of one of the greatest poets of our time, Seamus Heaney, we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever. In the SlideShare and blog post below, we'll showcase quotes from some of our content heroes and break down what marketers can learn from their advice.

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Lessons in Content Creation - from 12 of the Greatest Innovators of All Time

  1. 1. Lessons in Content Creation From 12 of the Greatest Innovators of All Time.
  2. 2. LESSON 1: CONNECT WITH YOUR AUDIENCE
  3. 3. “When a poem rhymes, when a form generates itself, when a metre provokes consciousness into new postures, it is already on the side of life. When a rhyme surprises and extends the fixed relations between words, that in itself protests against necessity. When language does more than enough, as it does in all achieved poetry, it opts for the condition of overlife, and rebels at limit.” - Seamus Heaney
  4. 4. LESSON 2: SIMPLIFY COMPLICATED THINGS
  5. 5. “That’s been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” - Steve Jobs
  6. 6. LESSON 3: BACK IT UP
  7. 7. May I ask whether these pleasing attentions proceed from the, impulse of the moment or are the result of previous study? - Jane Austen
  8. 8. LESSON 4: TRY NEW THINGS
  9. 9. “You don’t learn to walk by following rules. You learn by doing, and by falling over.” - Richard Branson
  10. 10. LESSON 5: TELL A GREAT STORY
  11. 11. “People have forgotten how to tell a story. Stories don't have a middle or an end any more. They usually have a beginning that never stops beginning.” - Steven Spielberg
  12. 12. LESSON 6: BE REMARKABLE
  13. 13. “If you would not be forgotten, as soon as you are dead and rotten, either write things worth reading, or do things worth the writing.” - Benjamin Franklin
  14. 14. LESSON 7: TEST, TEST, TEST!
  15. 15. “What this power is I cannot say; all I know is that it exists and it becomes available only when a man is in that state of mind in which he knows exactly what he wants and is fully determined not to quit until he finds it.” - Alexander Graham Bell
  16. 16. LESSON 8: PRACTICE MAKES PERFECT
  17. 17. “Iron rusts from disuse; water loses its purity from stagnation ... even so does inaction sap the vigor of the mind.” - Leonardo Da Vinci
  18. 18. LESSON 9: TAKE TIME OUT TO THINK IT OUT
  19. 19. “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” - Henry Ford
  20. 20. LESSON 10: JUST GET IT DONE.
  21. 21. “It always seems impossible until it’s done.” - Nelson Mandela
  22. 22. LESSON 11: QUALITY OVER QUANTITY
  23. 23. “You ask me why I do not write something... I think one’s feelings waste themselves in words, they ought all to be distilled into actions and into actions which bring results.” - Florence Nightingale
  24. 24. LESSON 12: CREATE MARKETING PEOPLE LOVE
  25. 25. “Off with you! You're a happy fellow, for you'll give happiness and joy to many other people. There is nothing better or greater than that!” - Beethoven
  26. 26. GET OUR TREASURE CHEST OF REMARKABLE IDEAS It includes: •  The ultimate swipefile of inspirational content ideas from over thirty content marketing experts •  The little book of remarkable ideas – the guide to creating your own remarkable content DOWNLOAD IT NOW NEED INSPIRATION?

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