1. 6
Examples of B!"#$%&'
Website Redesigns

2. 86% of U.S. SMBs cite
websites as their most
important digital marketing
tactic.

3. Is it time to reexamine your
website design?

4. Need a little %()p%r"$%*( to
get the ball rolling?

5. These H#bSp*$
customers have
completely
transformed
their websites …

6. … Here’s a look at the $%p) and
$r%+,) they picked up along
the way.

7. Before

9. Only
instance of
blue on the
site
Too much text

10. After

12. Concise copy
Unified color
scheme and
descriptive
visuals

13. K!- T",!"w"-: Unify the theme of
your website.

14. Before

16. Confusing UX
(that’s not
optimized for
mobile)

17. After

19. Compelling & clear
hierarchy -redesigned to be
mobile optimized

20. K!- T",!"w"-: Optimize your site for
mobile using responsive design
elements.

21. Before

23. Run-of-the mill
cloud services
website
Message
doesn’t stick

24. After

26. Animation
makes a
complex topic
easier to
understand

28. Clear message
with gorgeous
design

29. K!- T",!"w"-: Illustrate your complex
messages.

30. Before

32. Lots of
information,
no clear CTA

33. After

35. Beautiful
imagery brings
out the content

37. White space & minimalist
designs allowing user to
focus on content

38. K!- T",!"w"-: Take this opportunity
to declutter your homepage.

39. Before

41. No focus
Excessive text

42. After

44. Clear point with
clear call-toaction

45. K!- T",!"w"-: Give visitors a clear
next step.

46. Before

48. Too much
text with
no clear
CTA
No clear
description
of company

49. After

51. Puts the produc
in contex
Easy to see
what the
company does

52. K!- T",!"w"-: Be explicit about what
your company sells.

53. Digested those
tips & tricks?
Looks like you’re
ready to dive into
your redesign.

54. Looking for your next
b%. %/!"?

55. HubSpot customers and
partners create b!"#$%&'
/!)%.() using HubSpot’s
design tools.

56. We want to help you
.!$ %()p%r!/.

57. So we’ve created
%()p%r!/.0#1p*$.+*2 to help
you fuel your creative juices
Get inspired here.

58. I!"p#r$ %&'r"$(f.
I!"p#r$ %&'r )$*+.
I!"p#r$ ),$ w&r(-.