SlideShare a Scribd company logo
Inbound Marketing 101 Mike Volpe VP Marketing HubSpot Twitter:  @mvolpe AMA | Albany, NY | 12 Feb 2009
Agenda ,[object Object],[object Object]
Outbound Marketing 800-555-1234 Annoying Salesperson
Inbound Marketing Blog SEO Social Media
Rethinking Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interruption Permission
Agenda ,[object Object],[object Object]
Tip #1 – Publish, Don’t Advertise ,[object Object],[object Object]
Where do you get your news?
What to Publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Publish?
Biggest Blogging Mistake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tip #2 – SEO 7,900,000,000 (3,000+ per second)
25% of SEO = On Page (Visible) ,[object Object],[object Object],[object Object],[object Object],[object Object]
25% of SEO = On Page (Invisible) ,[object Object],[object Object],[object Object]
75% of SEO = Off Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Benefits of Blogging/Publishing ,[object Object],27,000 links 18,000 links
Tip #3 – Social Media
“ I’m too old to understand this Social Media stuff.” ,[object Object],[object Object]
Social Media = Cocktail Party ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Network - Keyword Search
Build Network - Engage Famous People 2,700 followers 1,200 followers
Promote Your Content
Promote Flattering Content
Using Twitter for PR Elapsed Time: 50 Minutes I will call you right now Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet 408 555-1234? I spoke about our use of social media for biz on 2 panels -  http://tinyurl.com/4v4cgh  AND  http://tinyurl.com/6943l9
Tip #4 – Measurement / Case Studies
Internet Marketing Scorecard
Blog Subscribers & Visitors
SEO Ranks
Facebook Fans & Activity
Traffic, Leads and Customers Visitors from Blogging Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1
Case Study: HubSpot Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Publish What You Have ,[object Object],[object Object],[object Object]
Case Study: Website Grader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Twitter Grader ,[object Object],[object Object],[object Object]
Case Study: Will It Blend? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Oughta Know Inbound Mktg ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget vs. Brains
Thank You! Mike Volpe VP Marketing HubSpot HubSpot Free Trial: www.HubSpot.com/free-trial Liked this presentation? Leave a recommendation for me as a speaker on LinkedIn: www.linkedin.com/in/mikevolpe
Additional Free Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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