Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HUG Leader Training Webinar

5,420 views

Published on

http://hugs.hubspot.com

This is the training webinar to help new HubSpot User Group Leaders get up-to-speed on leading their own groups.

  • Be the first to comment

  • Be the first to like this

HUG Leader Training Webinar

  1. 1. 1<br />Intro to Local HUG Leadership & Tips for Success<br />
  2. 2. What’s So Great About HUGs?<br />2<br />
  3. 3. Opportunities for You and Members<br /><ul><li>Frontline of Marketing Expertise
  4. 4. Leader in Your Marketing Community
  5. 5. Network & Support for Innovation
  6. 6. Product Features & Use Cases
  7. 7. Ticket to HUG Summit
  8. 8. Best HUG Competition
  9. 9. Free Marketplace Item</li></ul>3<br />
  10. 10. HUGs Lead to 20% Better Results<br />4<br />
  11. 11. Expectations & Guidelines<br />5<br />
  12. 12. Getting Started<br />
  13. 13. First Step: Sign Up!<br />7<br />
  14. 14. HubSpot Will Research # of Customers<br />8<br />
  15. 15. Read & Accept Leader Expectations<br />9<br />
  16. 16. Join HUG Leader Group: Best Resource <br />10<br />
  17. 17. HubSpot Creates Your New Group<br />11<br />
  18. 18. Create Your Unique Group Logo<br />12<br />Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos<br />
  19. 19. Add Your Logo to Your LinkedIn Group<br />13<br />
  20. 20. Add Auto-Welcome Message<br />14<br />LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group<br />
  21. 21. Post Your First Discussion<br />15<br />
  22. 22. First Meetup<br />
  23. 23. Organize Date & Time of First Meetup<br />17<br />We suggest giving yourself 3-4 weeks of ramp-up time!<br />
  24. 24. Find a Meetup Venue<br />18<br />Coffee shops, pubs, libraries, schools, company office space. Focus on free options!<br />
  25. 25. Create Your Eventbrite RSVP Page<br />19<br />
  26. 26. Promote Your Meetup on LinkedIn<br />20<br />
  27. 27. Add Meetup to HUGs Website<br />21<br />List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/<br />
  28. 28. Promotion of First Meetup – Email Send <br />22<br />One email send by HubSpot per year.<br />
  29. 29. Customers & Marketer Attendees<br />23<br />Customers, prospects, and marketing enthusiasts are all great! <br />
  30. 30. Structure of Meetup (Suggestion)<br /><ul><li>After Work (5:30 or 6:00pm)
  31. 31. 1.5-3 Hours Long
  32. 32. Leave time for networking/discussion
  33. 33. At your first meetup, poll attendees for their preferences!</li></ul>24<br />
  34. 34. Meetup Activities & Topics<br />25<br />
  35. 35. What Should You Discuss?<br /><ul><li>Design experiments and commit
  36. 36. Brainstorm content offerings
  37. 37. Website Audits
  38. 38. Case Studies - Show & Tell
  39. 39. Product Features & Use Cases</li></ul>26<br />
  40. 40. Provide Post-Event Attendee XLS Report<br />27<br />
  41. 41. Nurturing Community <br />& Ongoing Promotion<br />
  42. 42. Contribute to LinkedIn Weekly<br />29<br />
  43. 43. Why Not Create a Twitter List?<br />30<br />
  44. 44. HubSpot Help: Better Visibility<br />31<br />
  45. 45. Ongoing CTAs in Customer Newsletter<br />32<br />
  46. 46. Write a Blog Post on Content Camp<br />33<br />
  47. 47. Send a LinkedIn Group Announcement<br />34<br />
  48. 48. Q&A<br />Become a Leader:<br />http://hugs.hubspot.com<br />

×