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How to Monitor Social Media in 10 Minutes a Day

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HubSpot's slide deck explains why you should and how to monitor your social media channels in just 10 minutes each day.

Published in: Social Media, Marketing
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How to Monitor Social Media in 10 Minutes a Day

  1. 1. Lauren Pedigo @laurencpedigo Inbound Marketing Specialist HubSpot Brittany Leaning @bleaning Content Strategist HubSpot CREATED BY:
  2. 2. In 10 minutes you can …
  3. 3. Run a Mile
  4. 4. Eat a Snack
  5. 5. Fill Your Gas Tank
  6. 6. Drink a Cup of Coffee
  7. 7. And now, you can monitor your company’s social media in 10 minutes too.
  8. 8. How?
  9. 9. A little teamwork will get you there.
  10. 10. Want to learn more? Check out these free resources. Download the Ebook Or, keep on clickin’ for quick tips.
  11. 11. There’s so much to do and so little time. So, split it up.
  12. 12. Your Marketing Team Should Monitor: Activity of your leads Activity of thought leaders in your industry Conversations with words that are core to your brand
  13. 13. Your Sales Team Should Monitor: Open leads’ Twitter & LinkedIn conversations “Closed lost” leads tweets related to your product “Closed won” leads to follow up with them after the sale
  14. 14. Your Support Team Should Monitor: Questions people have about your product Conversations customers are having about your product Positive and negative feedback about your product
  15. 15. Your Executives Should Monitor: Conversations people are having with other execs Conversations about your company vs. competitors The activity of competitors in your industry
  16. 16. Which social networks should be your main focus?
  17. 17. Mentions and searches Questions about your company or industry Requests for support Complaints and feedback Praise Competitor Mentions ? On Twitter, monitor:
  18. 18. Mentions and searches Questions about your company or industry Requests for support Complaints and feedback Praise Competitor Mentions ? On Twitter, monitor: Pro Tip: Use TweetDeck or Social Inbox to arrange Twitter streams side by side.
  19. 19. On Facebook, monitor: Timeline posts Comments Private Messages Reviews
  20. 20. On LinkedIn, monitor: Company Page Group Discussions
  21. 21. With Google Alerts, monitor: Quora Questions Comments Blog Articles Links ?
  22. 22. With Google Alerts, monitor: Quora Questions Comments Blog Articles Links ? Pro Tip: Google Alerts are a hidden gem. It’s a free tool to keep track of topics with new content that appears on the web.
  23. 23. 10 Minute Checklist 4 minutes on Twitter 2 minutes on Facebook 2 minutes on LinkedIn 2 minutes on Google Alerts
  24. 24. Want to learn more?
  25. 25. Download the Full Ebook
  26. 26. Get a full website report, including a grade on your social media strategy.
  27. 27. THANK YOU

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