This presentation will help you understand the services and processes that forward thinking marketing firms are providing to help their clients nurture more of their inbound leads into qualified, warm, sales-ready leads.
You'll learn a 5 step process to help clients turn more leads into sales, including:
1. Building Strategic Re-useable Content Assets
2. Nurturing Leads with Email
3. Scoring and Tracking Lead Engagement and Interests.
4. Improving Sales Productivity by Providing the Right Data to Sales
5. Getting data and feedback from sales to improve ROI of all marketing activities.