How to Grow Your Small Business Using Inbound Marketing In 2011

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HubSpot's CEO, Brian Halligan, talks about small business growing opportunities using Inbound Marketing.

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How to Grow Your Small Business Using Inbound Marketing In 2011

  1. 1. Starting Shortly “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
  2. 2. Brian Halligan @bhalligan HubSpot How To Grow Your Business
  3. 3. Who Moved My Customers? 7 Step Hyper-Growth Plan Great Example Entrepreneur Economics What’s HubSpot?
  4. 4. Traditional Marketing
  5. 5. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  6. 6. The Market Is Here Now
  7. 7. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 7
  8. 8. 7 Step Hyper-Growth Plan
  9. 9. Step 1
  10. 10. Step 2
  11. 11. Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
  12. 12. Step 4
  13. 13. Step 5 • Valuable • Easy • Prominent • Action Oriented
  14. 14. Step 6
  15. 15. Step 7
  16. 16. Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  17. 17. Great Example
  18. 18. Entrepreneur Economics
  19. 19. 1950 - 2000 2000 - 2050
  20. 20. 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
  21. 21. Who Is HubSpot? 28
  22. 22. 1. Industry Standard 2500 2000 1500 1000 500 0
  23. 23. 2. It Works
  24. 24. 3. Thought Leaders
  25. 25. Thank You! “If you wait until there is another case study in your industry, you will be too late” - Seth Godin

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