Brian Halligan
@bhalligan



How To Grow Your Business
Who Moved My Customers?

7 Step Hyper-Growth Plan

Organizing For Success

Entrepreneur Economics

What’s HubSpot?
Traditional Marketing
Traditional Marketing Is Dead


         800-555-1234
         Annoying
         Salesperson
The Market Is Here Now
Transformation
Outbound Marketing   Inbound Marketing
 • Telemarketing     • SEO / SEM
 • Trade shows       • Blogging
 • ...
7 Step Hyper-Growth Plan
Step 1



• Conformity Reigns…Exceptions Rule
Step 2
Step 3

• 8 Marketing Tips From An Olympic
  Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts
Step 4
Step 5

• Valuable
• Easy
• Prominent
• Action Oriented
Step 6
Step 7
Organizing For Success
Modern Marketing “Machine”
 Blog   IM.com   Paid $$      SEO     Social          Grader




            HubSpot Landing Pa...
D
A
R
C
Digital Citizen
Analytical
Reach
Content Creator
What About PR?
DNA Changes

    …Be Yourself

…Remember Your Parents
Entrepreneur Economics
1950 - 2000   2000 - 2050
100%




       0%
            10%
                  20%
                        30%
                              40%
   ...
Who Is HubSpot?



28
1. Industry Standard
2500



2000



1500



1000



500



  0
2. It Works

          MIT study shows:
      HubSpot customers get
       4.2 times more leads
      after using HubSpot ...
3. Thought Leaders
Learn More



www.hubspot.com/demo
How to Grow Your Business Online
How to Grow Your Business Online
How to Grow Your Business Online
How to Grow Your Business Online
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How to Grow Your Business Online

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Learn how the Internet has transformed the way people shop and learn and how your business can take advantage of these changes. The Internet levels the playing field for small businesses to reach more potential customers using search engines, blogs, and social media.

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How to Grow Your Business Online

  1. 1. Brian Halligan @bhalligan How To Grow Your Business
  2. 2. Who Moved My Customers? 7 Step Hyper-Growth Plan Organizing For Success Entrepreneur Economics What’s HubSpot?
  3. 3. Traditional Marketing
  4. 4. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  5. 5. The Market Is Here Now
  6. 6. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6
  7. 7. 7 Step Hyper-Growth Plan
  8. 8. Step 1 • Conformity Reigns…Exceptions Rule
  9. 9. Step 2
  10. 10. Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
  11. 11. Step 4
  12. 12. Step 5 • Valuable • Easy • Prominent • Action Oriented
  13. 13. Step 6
  14. 14. Step 7
  15. 15. Organizing For Success
  16. 16. Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  17. 17. D A R C
  18. 18. Digital Citizen Analytical Reach Content Creator
  19. 19. What About PR?
  20. 20. DNA Changes …Be Yourself …Remember Your Parents
  21. 21. Entrepreneur Economics
  22. 22. 1950 - 2000 2000 - 2050
  23. 23. 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
  24. 24. Who Is HubSpot? 28
  25. 25. 1. Industry Standard 2500 2000 1500 1000 500 0
  26. 26. 2. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
  27. 27. 3. Thought Leaders
  28. 28. Learn More www.hubspot.com/demo

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