How to Get Found On Google Using The HubSpot Software

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There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.

This free webinar will cover:

- How to use the HubSpot software to find relevant keywords that will attract potential customers
- Tools to create and optimize keyword-rich content that is found search engines
- How to track your competitors' search engine performance and how to outrank them
- How to optimize every page of your website and track your performance over time

Published in: Business, Technology
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How to Get Found On Google Using The HubSpot Software

  1. 1. How To Get Found On Google Using HubSpot Dan Tyre & Heidi Carlson HubSpot
  2. 2. Agenda • HubSpot Overview & Google Overview • Traditional Marketing vs. Inbound Marketing • Keywords & Content • Competing for Keywords in your industry • How HubSpot can help you get found on Google • Q&A
  3. 3. HubSpot • Founded in July 2006 by Dharmesh Shah and Brian Halligan • Grew out of research at MIT • 1,900+ customers, 100+ employees • World HQ Cambridge, MA • Experts in Inbound Marketing
  4. 4. Outbound Marketing Advertising Direct Marketing 800-555-1234 Annoying Salesperson
  5. 5. Inbound Marketing Blog SEO Social Media
  6. 6. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
  7. 7. HubSpot Inbound Marketing System Content SEO Management Blog • Software Landing Social Pages Media • Support + Expertise Lead Intelligence • No IT Required CRM (Salesforce.com or other)
  8. 8. Getting Found: On-Page SEO Keyword Grader • Determine what keywords to optimize your pages around based on relevance, search volume, and how difficult it will be to rank on the first page of Google • Identify critical long tail words (high conversion rates, low competition) • Monitor your rank against competitors for each keyword/phrase • Determine the specific page on your site that is ranking for each keyword(phrase) and how to make further improvements
  9. 9. Getting Found: Updating Content
  10. 10. Getting Found: SEO for Your Whole Site Page Grader • Analyze each page of your site to see which pages produce the most value for you (traffic, leads, ranked keywords, links) • Automatically recommend improvements to optimize each page of your site
  11. 11. Getting Found: Off-Page SEO Link Grader • Identify opportunities to generate more return from your existing links • Monitor your live inbound links and which inbound links are producing the most value for you • Aggregate your competitors’ inbound links to discover new link-building opportunities that you have not taken advantage of
  12. 12. Getting Found: Blogosphere Blogging & Blog Analytics • Create or optimize a blog so you can achieve more frequent search engine crawls and improve authority • Develop an audience of email and RSS subscribers • Attract more inbound links (“link bait”) • Assess and optimize your blog posts for top search engine rankings and maximum social media distribution.
  13. 13. Beating the pants off your competition
  14. 14. How Does HubSpot Help me?
  15. 15. Step 1: Grow the Top of Your Funnel
  16. 16. Step 2: Grow the Middle of Your Funnel
  17. 17. Step 3: Measure & Optimize with Marketing Intelligence
  18. 18. Ready to Start Today? • HubSpot Owner • $750 first month ($250 for software + $500 for eight 30 minute sessions of consulting) • $250/month second month • HubSpot Marketer • $6500/year ($60,00 for the software + $500 for eight 30 minute sessions of consulting) Dan Tyre Heidi Carlson dtyre@hubspot.com hcarlson@hubspot.com 602-432-7451 617-401-2431
  19. 19. HTGFOGUH Offer
  20. 20. HubSpot Q&A
  21. 21. Step by Step Approach. Real Traffic, Real Leads, Real Customers.
  22. 22. Create Landing Pages on the Fly Landing Page Wizard • Drag-and-drop interface makes it easy to create custom landing pages and conversion forms • Landing page dashboard allows you to compare the effectiveness of landing pages • Simplified process allows you to create more targeted offers

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