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How to Generate Search Engine Traffic with the HubSpot Software

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Are you attracting quality traffic to your website? Or ranking for keywords that your potential customers are searching for? Then this is the workshop for you. Join us to learn how you can generate leads from organic traffic using the HubSpot software.

Published in: Business, Technology, Design
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How to Generate Search Engine Traffic with the HubSpot Software

  1. 1. How to Generate Leads from SearchTraffic Using the HubSpot SoftwareRebecca ChurtMarketing Manager
  2. 2. RebeccaChurt@rchurtTOFU MarketingManager atHubSpot
  3. 3. Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #HubSpotSEO
  4. 4. AGENDAUsing HubSpot to:1. Create Keyword Strategy2. Target Content to Attract and Covert Leads3. Measure Results 4
  5. 5. 6
  6. 6. SEOContentSocialAnalytics 7
  7. 7. SEOContentSocialAnalytics 8
  8. 8. 1 KEYWORDS STRATEGY
  9. 9. UNEARTHINGKEYWORDSWITH SOMECLEVERDETECTIVEWORK.
  10. 10. 11
  11. 11. 12
  12. 12. 13
  13. 13. Type your keywords here … 14
  14. 14. 15
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  16. 16. Organize keywords. Groupby campaigns. 17
  17. 17. Analyze individual keywords. 18
  18. 18. 3 19
  19. 19. 20
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  21. 21. Track progressover time. 22
  22. 22. 23
  23. 23. CAUTION:DON’T COPY,BUT DO EMULATE.
  24. 24. Major butt kickinghappening here!
  25. 25. Yes! You can build landingpages too … 27
  26. 26. 2 CONTENT ATTRACTS & CONVERTS LEADS
  27. 27. OPTIMIZE YOUR CONTENT• To focus on keywords• To center around a campaign• To attract more qualified traffic• To convert better leadsThen rinse and repeat.
  28. 28. Drill intoorganictraffic. 30
  29. 29. Opportunityknocking. 31
  30. 30. Createan offer! 32
  31. 31. This is where content magic happens.PS: HubSpot won’tcreate the content for youbut …
  32. 32. Content Success = (blog + keywords + CTA) xsocial landing page
  33. 33. pixie dust,pixie dust,pixie dust … 35
  34. 34. Voila! Moretraffic andleads. 36
  35. 35. Track and ImprovePage Performance. 37
  36. 36. 3 Measure Results
  37. 37. View traffic and leadsover time.
  38. 38. HOMEWORK.(I PROMISE IT’S EASIER THAN LINK BUILDING.)
  39. 39. YOUR MISSION1. START A TRIAL.2. ADD KEYWORDS.3. GO TO PAGE PERFORMANCE REPORT >> IN SOURCES.4. ANALYZE YOUR CURRENT SEO.5. START TO OPTIMZE YOUR SITE PAGE BY PAGE.6. CONTACT A HUBSPOT EXPERT FOR REVIEW. 42
  40. 40. THANK YOU! #HubSpotSEO

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