Generating Leads and Business
Using Social Media Marketing
Peter Caputa IV, HubSpot
Blitztime Speed Networking Event
‘October 29 2008
BLOG as Networking Central
1. Promote Your
2. Guide Prospects
Attracting Visitors: Social Media Marketing
• Set Up Your Profiles
• Include Previous Jobs, Awards, Education
Attracting Visitors: Work the Online Room
• Pay Attention to Other’s Activities: Read
your contacts’ job postings, q&a-s, profile
updates, new contacts, etc.
• Reach out to see how you can help them.
• Proactively introduce people. Proactively
endorse other people.
• Ask connections who TRUST you if they’ll
introduce you to people. Again, focus on
how you can help their contacts. Help your
Attracting Visitors: Ask & Answer Questions
• Answer Questions
• Your answer leaves a
link back to your
profile. All of the
people in the
see your answer.
• Recommend Your
Trusted Contacts as