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How to Engage Your Facebook Fans with Quality Content

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How to Engage Your Facebook Fans with Quality Content

  1. 1. Monthly active users onFacebook now total 901million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  2. 2. 1 in 7.7 people inthe world have a Facebookaccount.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  3. 3. Monthly mobile users now total488 million.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  4. 4. 300 million photos areuploaded to the site each day.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  5. 5. 83 million monthlyactive users accessedFacebook solely from mobile inMarch 2012.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  6. 6. Facebook hosts 42million “Pages” with 10 ormore likes.SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  7. 7. WELCOME!#FB4BIZ CHRIS LUO REBECCA CORLISS Head of Global SMB Marketing, Inbound Marketing Manager, Facebook HubSpot
  8. 8. Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOPsteps
  9. 9. Facebook’sEverything onFacebook Starts Connect to New Fanswith Your Page 1 2 with Facebook Ads 3 4 Influence theEngage Your Friends ofFans withQualityContent steps Your Fans
  10. 10. YOURPAGE 1 THE WORLD
  11. 11. ADS PAGESACQUIRE FANS 2 INTERACT WITH FANS
  12. 12. Facebook’s 1 2 3 4Engage YourFans withQualityContent steps
  13. 13. #FB4BIZ
  14. 14. 1 3 5 7 9 Engage Your Fans with2 4 6 8 10 Quality ContentTIPS #FB4BIZ
  15. 15. 1POST REGULARLY #FB4BIZ
  16. 16. 2BE SUCCINCT #FB4BIZ
  17. 17. 3POST AT THEOPTIMAL TIME #FB4BIZ
  18. 18. 4RESPOND TOCOMMENTS ANDMESSAGES #FB4BIZ
  19. 19. 5ASK QUESTIONS #FB4BIZ
  20. 20. 6POST PHOTOS /VIDEOS #FB4BIZ
  21. 21. 7GIVE FANSEXCLUSIVE ACCESSTO CONTENT #FB4BIZ
  22. 22. WEBSITE LANDING PAGE LEAD CAPTURE FORM 2 3 41 FACEBOOK POST METRICS
  23. 23. FACEBOOK LEAD GENERATION
  24. 24. 8USE PAGEPOST ADS #FB4BIZ
  25. 25. HubSpot HubSpotWant to track how many customer Inbound marketing costs 61% lessyou attract from social media? Sign per lead than traditional marketing.up for a free 30-day HubSpot trial… Find out more amazing marketing stats…HubSpot HubSpotWant to excel at Facebook Attend HubSpot’s Inboundmarketing? Check out HubSpots Conference. Check out all the detailsfree ebook “How to use Facebook for on speakers, content and parties.Business.” https:…
  26. 26. 9USE PROMOTEDPOSTS #FB4BIZ
  27. 27. Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your posts in this freewebinar with Facebooks Chris Luo and HubSpots Rebecca Corliss!http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/
  28. 28. Only 16% of Facebook users see the updates you post on your businesspage. Learn how to boost the distribution of your posts in this free webinarwith Facebooks Chris Luo and HubSpots Rebecca Corliss!
  29. 29. Only 16% of Facebook users see the updates you post on yourbusiness page. Learn how to boost the distribution of your posts inthis free webinar with Facebooks Chris Luo and HubSpots RebeccaCorliss!
  30. 30. 10REVIEW YOURPAGE INSIGHT #FB4BIZ
  31. 31. Need help on your first campaign?Sign up for the Start toSuccess Program:1-800-669-9600*Requires minimum daily spend of $50 for the first 30 days #FB4BIZ
  32. 32. THANK YOU!CHRIS LUOHead of Global SMB MarketingFacebookREBECCA CORLISSInbound Marketing Manager,HubSpot #FB4BIZ
  33. 33. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
  34. 34. 3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com

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