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How to Create a Facebook Business Page in 5 Simple Steps

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With over 800 million daily active users on Facebook, it's almost foolish to not try this using platform for your marketing needs. This easy-to-follow presentation provides a step-by-step tutorial to get you started with your own Facebook Business Page.

Get the full tutorial here: http://blog.hubspot.com/blog/tabid/6307/bid/5492/how-to-create-a-facebook-business-page-in-5-simple-steps-with-video.aspx

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How to Create a Facebook Business Page in 5 Simple Steps

  1. 1. HOW TO Create a Facebook Business Page in 5 Simple Steps
  2. 2. 8 million local business pages have been created on Facebook. SOURCE: FACEBOOK
  3. 3. 8 million local business pages have been created on Facebook. ... just between June 2012 & May 2013. SOURCE: FACEBOOK
  4. 4. In total there are over 50 million business pages on Facebook. SOURCE: FACEBOOK
  5. 5. WHY?
  6. 6. Because there are 829 million people actively using Facebook every day. SOURCE: FACEBOOK Click to tweet
  7. 7. These active users are from all around the world. 206 MILLION 228 152 MILLION MILLION SOURCE: FACEBOOK
  8. 8. So, businesses use Facebook because their customers are already there.
  9. 9. And these customers are not just teenagers. SOURCE: FACEBOOK 5.4% OF USERS ARE 13-17 YEARS-OLD 23% OF USERS ARE 18-34 YEARS-OLD. 31% OF USERS ARE 35-54 YEARS-OLD. 16% OF USERS ARE 55+ YEARS-OLD.
  10. 10. Fortunately, creating your own Business Page takes just 5 steps.
  11. 11. Choose a classification.
  12. 12. Click anywhere on this slide to navigate to Facebook. facebook.com/ pages/create/ (MAKE SURE YOU’RE LOGGED IN).
  13. 13. Now, choose 1 of the 6 classifications.
  14. 14. Now, choose 1 of the 6 classifications. Ea ch classification will prov ide more relevant information fields for yo u r desired Page.
  15. 15. Local business highlights local relevancy. • About • Address • Hours • Price Range • Parking • Contact
  16. 16. Company creates industry relevancy. • Founded • Address • Mission • Products • Awards
  17. 17. Brand focuses on a product, not company. • Founded • About • Product • Awards
  18. 18. Public figure focuses on the individual. • Address • Affiliation • Birthday • Biography • Interests • Gender
  19. 19. Entertainment puts a spotlight on releases. • Release Date • About
  20. 20. Cause prioritizes community supporters. • Cause Type • Description • Cause Groups
  21. 21. For this tutorial, we’ll select company.
  22. 22. Each option will ask for an official name.
  23. 23. Each option will ask for an official name. Be careful with name selection – Facebook allows you to change your URL once (and it’s a difficult process).
  24. 24. Complete Basic Information
  25. 25. Next, we’ll complete the four basic sections Facebook walks us through.
  26. 26. This “about” section appears prominently on your Page. Make sure it clearly describes your business.
  27. 27. Your Facebook URL represents your unique domain. For example, facebook.com/ getsidekick
  28. 28. Next, upload a square, 180 x 180 pixels, photo. Ideally, this should be your company logo.
  29. 29. Adding your Page to your “Favorites” bookmarks it on your personal News Feed.
  30. 30. Creating an advertisement at this stage is risky – there’s nothing on your Page yet for people to see!
  31. 31. Understand the Admin Panel
  32. 32. The basic skeleton of your Business Page is now live.
  33. 33. Avoid “liking” your Page right away. We need to first populate it with content.
  34. 34. On the right side, you’ll find important metrics you can regularly monitor.
  35. 35. Let’s jump to the “Settings” tab in the top left navigation.
  36. 36. Under “Page Info,” you can add additional details about your business.
  37. 37. Under “Notifications” you can set frequencies for Page alerts.
  38. 38. Under “Page Roles” select which colleagues can make changes to the Page.
  39. 39. Populate Page With Content
  40. 40. Upload a cover photo to further brand your page. It should be 851 x 315 pixels.
  41. 41. Create your first post! This can be a link, image, or plain text status update.
  42. 42. Create your first post! This can be a link, image, or plain text status update. Click here to u ncover 8 best pra ctices for crafting perfect Fa cebook posts.
  43. 43. Now that there’s content on our Page, start strategically inviting users to Like it.
  44. 44. First, invite colleagues to Like your page and its content to build some initial activity.
  45. 45. First, invite colleagues to Like your page and its content to build some initial activity. Second, invite supporters in your network. Encourage them to engage with the content.
  46. 46. First, invite colleagues to Like your page and its content to build some initial activity. Second, invite supporters in your network. Encourage them to engage with the content. Third, invite customers. With some activity now on the Page, they’ll be more interested in “Liking” it.
  47. 47. Now let’s jump to the “Activity” tab. This is where you see how Facebook users are engaging with your content.
  48. 48. Now let’s jump to the “Activity” tab. This is where you see how Facebook users are engaging with your content. Try your best to monitor th is routinely for any comments you need to respond to.
  49. 49. Measure Your Growth
  50. 50. Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook.
  51. 51. The “Overview” tab shows a 7-day snapshot of your metrics.
  52. 52. The “Likes” tab shows your overall fan growth, as well as your losses.
  53. 53. The “Reach” tab highlights the raw number of people your Page is reaching.
  54. 54. The “Visits” tab indicates where on Facebook your viewers are coming from.
  55. 55. Voila! You are now among the 50 million business pages on Facebook.
  56. 56. Now, want to start reaching the 829 million daily active users on Facebook?
  57. 57. Then click here to learn how.
  58. 58. Thank You Anum Hussain Growth Marketer, Sidekick by Co-author, Twitter for Dummies @anum Click to tweet

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