How to Build A Social Media Following Like Guy Kawasaki

@GuyKawasaki and @PegFitzpatrick 2

@GuyKawasaki and @PegFitzpatrick
valuableBE

• Inform, assist, or
entertain
• Pass the re-share
test
• Embrace the NPR
model
Be valuable

cleverBE

Be clever
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities

graciousBE

Be gracious
• Share other
people’s content
• Give thanks
• Stay positive or
stay silent

organizedBE

Be
organized
• Use the right tools
(Buffer, Sprout,
Hootsuite)
• Create a calendar
• Be consistent

dramaticBE

Be dramatic
• Add visuals to each
post
• Add text on top of
visuals
• Add user-
generated content

optimalBE

Be optimal
• Perfect your profile
• Add share buttons
• Use optimal visual
sizes

Optimize your graphics
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels

boldBE

Be bold
• Take a stand
• Express your
personality
• Be topical and
timely

toughBE

Be tough
• Embrace
complaints
• Ignore trolls
• Go three rounds

activeBE

Be active
• Keep calm and
post often
• Repeat your tweets
• Get on Pinterest

curiousBE

Be curious
• Experiment
constantly
• Watch what others
do
• Use Incognito
mode with Chrome

Bonus round of power tips!

Thank you!

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