How to Build A Social Media Following Like Guy Kawasaki
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Feb. 20, 2015•0 likes•127,442 views
How to Build A Social Media Following Like Guy Kawasaki
Feb. 20, 2015•0 likes•127,442 views
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Marketing
Guy Kawasaki, one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world, will show you how he manages his social media accounts. In this on-demand presentation, Guy Kawasaki and social media architect, Peg Fitzpatrick will demonstrate what they do on social media every day. Guy has amassed over 10 million followers on social media and Peg has close to 1 million. Together, they will show you tips and tricks they used to gain such a large following.
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How to Build A Social Media Following Like Guy Kawasaki
- 4. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain • Pass the re-share test • Embrace the NPR model Be valuable
- 6. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop) • Share what’s already popular • Use Lists, Circles, and Communities
- 8. Be gracious • Share other people’s content • Give thanks • Stay positive or stay silent @GuyKawasaki and @PegFitzpatrick
- 10. Be organized • Use the right tools (Buffer, Sprout, Hootsuite) • Create a calendar • Be consistent @GuyKawasaki and @PegFitzpatrick
- 12. Be dramatic • Add visuals to each post • Add text on top of visuals • Add user- generated content @GuyKawasaki and @PegFitzpatrick
- 14. Be optimal • Perfect your profile • Add share buttons • Use optimal visual sizes @GuyKawasaki and @PegFitzpatrick
- 15. Optimize your graphics Twitter 1024 X 512 pixels Instagram 640 x 640 pixels Facebook 940 x 788 pixels Pinterest 735 x 1102 pixels @GuyKawasaki and @PegFitzpatrick 16
- 17. Be bold • Take a stand • Express your personality • Be topical and timely @GuyKawasaki and @PegFitzpatrick
- 19. Be tough • Embrace complaints • Ignore trolls • Go three rounds @GuyKawasaki and @PegFitzpatrick
- 21. Be active • Keep calm and post often • Repeat your tweets • Get on Pinterest @GuyKawasaki and @PegFitzpatrick
- 23. Be curious • Experiment constantly • Watch what others do • Use Incognito mode with Chrome @GuyKawasaki and @PegFitzpatrick
- 24. @GuyKawasaki and @PegFitzpatrick 25 Bonus round of power tips!
- 26. @GuyKawasaki and @PegFitzpatrick 27 Thank you!
Editor's Notes
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