How to Build A Social Media Following Like Guy Kawasaki

102,421 views

Published on

Guy Kawasaki, one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world, will show you how he manages his social media accounts.

In this on-demand presentation, Guy Kawasaki and social media architect, Peg Fitzpatrick will demonstrate what they do on social media every day. Guy has amassed over 10 million followers on social media and Peg has close to 1 million. Together, they will show you tips and tricks they used to gain such a large following.

Published in: Social Media, Marketing
4 Comments
413 Likes
Statistics
Notes
No Downloads
Views
Total views
102,421
On SlideShare
0
From Embeds
0
Number of Embeds
70,084
Actions
Shares
0
Downloads
577
Comments
4
Likes
413
Embeds 0
No embeds

No notes for slide
  • Change sc
  • How to Build A Social Media Following Like Guy Kawasaki

    1. @GuyKawasaki and @PegFitzpatrick 2
    2. @GuyKawasaki and @PegFitzpatrick 3
    3. @GuyKawasaki and @PegFitzpatrick valuableBE
    4. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain • Pass the re-share test • Embrace the NPR model Be valuable
    5. @GuyKawasaki and @PegFitzpatrick cleverBE
    6. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop) • Share what’s already popular • Use Lists, Circles, and Communities
    7. @GuyKawasaki and @PegFitzpatrick graciousBE
    8. Be gracious • Share other people’s content • Give thanks • Stay positive or stay silent @GuyKawasaki and @PegFitzpatrick
    9. @GuyKawasaki and @PegFitzpatrick organizedBE
    10. Be organized • Use the right tools (Buffer, Sprout, Hootsuite) • Create a calendar • Be consistent @GuyKawasaki and @PegFitzpatrick
    11. @GuyKawasaki and @PegFitzpatrick dramaticBE
    12. Be dramatic • Add visuals to each post • Add text on top of visuals • Add user- generated content @GuyKawasaki and @PegFitzpatrick
    13. @GuyKawasaki and @PegFitzpatrick optimalBE
    14. Be optimal • Perfect your profile • Add share buttons • Use optimal visual sizes @GuyKawasaki and @PegFitzpatrick
    15. Optimize your graphics Twitter 1024 X 512 pixels Instagram 640 x 640 pixels Facebook 940 x 788 pixels Pinterest 735 x 1102 pixels @GuyKawasaki and @PegFitzpatrick 16
    16. @GuyKawasaki and @PegFitzpatrick boldBE
    17. Be bold • Take a stand • Express your personality • Be topical and timely @GuyKawasaki and @PegFitzpatrick
    18. @GuyKawasaki and @PegFitzpatrick toughBE
    19. Be tough • Embrace complaints • Ignore trolls • Go three rounds @GuyKawasaki and @PegFitzpatrick
    20. @GuyKawasaki and @PegFitzpatrick activeBE
    21. Be active • Keep calm and post often • Repeat your tweets • Get on Pinterest @GuyKawasaki and @PegFitzpatrick
    22. @GuyKawasaki and @PegFitzpatrick curiousBE
    23. Be curious • Experiment constantly • Watch what others do • Use Incognito mode with Chrome @GuyKawasaki and @PegFitzpatrick
    24. @GuyKawasaki and @PegFitzpatrick 25 Bonus round of power tips!
    25. @GuyKawasaki and @PegFitzpatrick 26
    26. @GuyKawasaki and @PegFitzpatrick 27 Thank you!

    ×