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@GuyKawasaki and @PegFitzpatrick 2
@GuyKawasaki and @PegFitzpatrick 3
@GuyKawasaki and @PegFitzpatrick
valuableBE
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
• Pass the re-share
test
• Embrace the NPR
model
Be valuab...
@GuyKawasaki and @PegFitzpatrick
cleverBE
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Ci...
@GuyKawasaki and @PegFitzpatrick
graciousBE
Be gracious
• Share other
people’s content
• Give thanks
• Stay positive or
stay silent
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
organizedBE
Be
organized
• Use the right tools
(Buffer, Sprout,
Hootsuite)
• Create a calendar
• Be consistent
@GuyKawasaki and @PegFi...
@GuyKawasaki and @PegFitzpatrick
dramaticBE
Be dramatic
• Add visuals to each
post
• Add text on top of
visuals
• Add user-
generated content
@GuyKawasaki and @PegFit...
@GuyKawasaki and @PegFitzpatrick
optimalBE
Be optimal
• Perfect your profile
• Add share buttons
• Use optimal visual
sizes
@GuyKawasaki and @PegFitzpatrick
Optimize your graphics
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102...
@GuyKawasaki and @PegFitzpatrick
boldBE
Be bold
• Take a stand
• Express your
personality
• Be topical and
timely
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
toughBE
Be tough
• Embrace
complaints
• Ignore trolls
• Go three rounds
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
activeBE
Be active
• Keep calm and
post often
• Repeat your tweets
• Get on Pinterest
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
curiousBE
Be curious
• Experiment
constantly
• Watch what others
do
• Use Incognito
mode with Chrome
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick 25
Bonus round of power tips!
@GuyKawasaki and @PegFitzpatrick 26
@GuyKawasaki and @PegFitzpatrick 27
Thank you!
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How to Build A Social Media Following Like Guy Kawasaki

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Guy Kawasaki, one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world, will show you how he manages his social media accounts.

In this on-demand presentation, Guy Kawasaki and social media architect, Peg Fitzpatrick will demonstrate what they do on social media every day. Guy has amassed over 10 million followers on social media and Peg has close to 1 million. Together, they will show you tips and tricks they used to gain such a large following.

Published in: Social Media, Marketing

How to Build A Social Media Following Like Guy Kawasaki

  1. @GuyKawasaki and @PegFitzpatrick 2
  2. @GuyKawasaki and @PegFitzpatrick 3
  3. @GuyKawasaki and @PegFitzpatrick valuableBE
  4. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain • Pass the re-share test • Embrace the NPR model Be valuable
  5. @GuyKawasaki and @PegFitzpatrick cleverBE
  6. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop) • Share what’s already popular • Use Lists, Circles, and Communities
  7. @GuyKawasaki and @PegFitzpatrick graciousBE
  8. Be gracious • Share other people’s content • Give thanks • Stay positive or stay silent @GuyKawasaki and @PegFitzpatrick
  9. @GuyKawasaki and @PegFitzpatrick organizedBE
  10. Be organized • Use the right tools (Buffer, Sprout, Hootsuite) • Create a calendar • Be consistent @GuyKawasaki and @PegFitzpatrick
  11. @GuyKawasaki and @PegFitzpatrick dramaticBE
  12. Be dramatic • Add visuals to each post • Add text on top of visuals • Add user- generated content @GuyKawasaki and @PegFitzpatrick
  13. @GuyKawasaki and @PegFitzpatrick optimalBE
  14. Be optimal • Perfect your profile • Add share buttons • Use optimal visual sizes @GuyKawasaki and @PegFitzpatrick
  15. Optimize your graphics Twitter 1024 X 512 pixels Instagram 640 x 640 pixels Facebook 940 x 788 pixels Pinterest 735 x 1102 pixels @GuyKawasaki and @PegFitzpatrick 16
  16. @GuyKawasaki and @PegFitzpatrick boldBE
  17. Be bold • Take a stand • Express your personality • Be topical and timely @GuyKawasaki and @PegFitzpatrick
  18. @GuyKawasaki and @PegFitzpatrick toughBE
  19. Be tough • Embrace complaints • Ignore trolls • Go three rounds @GuyKawasaki and @PegFitzpatrick
  20. @GuyKawasaki and @PegFitzpatrick activeBE
  21. Be active • Keep calm and post often • Repeat your tweets • Get on Pinterest @GuyKawasaki and @PegFitzpatrick
  22. @GuyKawasaki and @PegFitzpatrick curiousBE
  23. Be curious • Experiment constantly • Watch what others do • Use Incognito mode with Chrome @GuyKawasaki and @PegFitzpatrick
  24. @GuyKawasaki and @PegFitzpatrick 25 Bonus round of power tips!
  25. @GuyKawasaki and @PegFitzpatrick 26
  26. @GuyKawasaki and @PegFitzpatrick 27 Thank you!

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