How HubSpot Does Inbound: Creating a Content Machine

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In order to "do" inbound marketing, you need to "do" content. Flip through this SlideShare to learn our best tips for creating a content machine. Get more in-depth tips and lessons in our ebook: http://bitly.com/HowHSDoesContent

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How HubSpot Does Inbound: Creating a Content Machine

  1. 1. To “do” inbound marketing…
  2. 2. To “do” inbound marketing…you need to “do” content.
  3. 3. There’s the dream content world, where you…
  4. 4. publish amazing blog content every day
  5. 5. create new lead generation offers every week
  6. 6. and design engagingimages for social media.
  7. 7. Then there’s reality, where you …
  8. 8. publishblog posts whensomeone has time
  9. 9. maybe get to one offer a quarter
  10. 10. and wonder ifsomeone even checked your social mediaaccounts that week.
  11. 11. Here’s a littleHubSpotsecret ...
  12. 12. The more you create content, the easier it will be.
  13. 13. Whaaaaaa? That’s it?
  14. 14. Yup. Just do it.
  15. 15. It may be the most painful thing you have everdone in your career.
  16. 16. Or it maynot be bad at all.
  17. 17. Either way ...
  18. 18. Get over your‘problems.’
  19. 19. Here are 15 tips for makingcontent creation faster, easier, and more effective.
  20. 20. Collect the 10 best ideas,examples, or news.
  21. 21. Answer frequentlyasked questions.
  22. 22. Teach people how to do something.
  23. 23. Curateremarkable content.
  24. 24. Don’t worry about length.Good content is good content.
  25. 25. Share data you’vediscovered.
  26. 26. Excerptcontent – likea chapter from an ebook.
  27. 27. Jack the latest news by putting your ownindustry spin on it.
  28. 28. Create evergreencontent – content that is timeless.
  29. 29. Use an editorial calendar to spot holes in your content variety.
  30. 30. Turnpresentations intoSlideShares.
  31. 31. Clean up old content, and publish a better version.
  32. 32. Use video to create how-to, product, or simply fun videos.
  33. 33. Invite guest bloggers towrite for you. p
  34. 34. Brainstormcontent ideas inone sitting, andkeep a backlogyou can refer to.
  35. 35. That’s all, folks.
  36. 36. Learn morein our latest ebook!http://bitly.com/HowHSDoesContent
  37. 37. By Corey Eridon& Anum Hussain.@corey_bos @anummedia

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