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Fascinating Event Marketing Stats

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Fascinating Event Marketing Stats

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Did you know that event marketing usually consumes less than 20% of a company's budget?

And that only 11% of companies use blogging for event marketing?

And that nearly one third of companies send press releases to promote their events?

If these facts fascinate you, you will like our new ebook "Fascinating Event Marketing Stats." Download it here - http://www.hubspot.com/fascinating-event-marketing-stats/

Did you know that event marketing usually consumes less than 20% of a company's budget?

And that only 11% of companies use blogging for event marketing?

And that nearly one third of companies send press releases to promote their events?

If these facts fascinate you, you will like our new ebook "Fascinating Event Marketing Stats." Download it here - http://www.hubspot.com/fascinating-event-marketing-stats/

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Fascinating Event Marketing Stats

  1. 1. Fascinating Event Marketing Stats
  2. 2. TABLE OF CONTENTS 1 Why Events? 2 Event Types 3 Event Planning 4 Event Promotion 5 Events & Fees 6 Event Marketing Challenges 7
  3. 3. This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.
  4. 4. 1 Why Events?
  5. 5. 79% rank events as important to their business.
  6. 6. 90% of nonprofits rank events important or very important .
  7. 7. B2B companies are least appreciative of events. 90% 78% 68%
  8. 8. 2 Event Types
  9. 9. Top reasons to host events: #3 #2 Get #1 Generate Donations Educate Leads
  10. 10. IMAGE CREDIT: EUSKALANATO Educate ranks as the most important reason for hosting events.
  11. 11. IMAGE CREDIT: INTERSECTION CONSULTING Generate leads ranks as the 2nd most important reason to host events.
  12. 12. IMAGE CREDIT: PINKMOOSE B2C companies rate “Promote/Sell” more important than B2Bs and nonprofits do.
  13. 13. Most frequent types of events: Social Classes Gatherings
  14. 14. Most businesses hold educational events.
  15. 15. 1 Educational 1Events Classes Workshops Training Conferences Seminars
  16. 16. Importance of Events by Type
  17. 17. Nonprofits… …host more conferences than B2B & B2C combined.
  18. 18. 14% of B2Cs hold conferences.
  19. 19. IMAGE CREDIT: COLETTE CASSINELLI B2B companies hold classes more often than other events.
  20. 20. IMAGE CREDIT: JEREMY BROOKS B2C companies hold social gatherings most frequently.
  21. 21. Nonprofits use more types of events.
  22. 22. 3 Event Planning
  23. 23. Nonprofits spend the most time planning their events.
  24. 24. Most B2B companies spend 5-8 weeks planning an event.
  25. 25. 4 Event Promotion
  26. 26. IMAGE CREDIT: RH1N0 Event marketing usually consumes ≤20% of budget.
  27. 27. are NOT SURE 7.8% how much budget goes to events.
  28. 28. is the average # of . promotional methods for events. IMAGE CREDIT: JOSEPH ROBERTSON
  29. 29. Email Word of Mouth Most Used Event My Website Promo Methods: Mailed IMAGE CREDIT: DARWIN BELL Invites
  30. 30. Email is used most often for event marketing.
  31. 31. 40% use social media for event marketing.
  32. 32. Magazine ads are used least often for event marketing.
  33. 33. Only 11% use blogging for event marketing.
  34. 34. 47% still mail invites. IMAGE CREDIT: ACME401
  35. 35. Ranking of Most Used Promotional Methods:
  36. 36. are unlikely to rely on social 58.7% media for event marketing. IMAGE CREDIT: ANI!
  37. 37. Image credit: netzkobold
  38. 38. B2Bs are most unlikely to rely on for event marketing.
  39. 39. 5 Events & Fees
  40. 40. IMAGE CREDIT: RANGERRICK Most companies don’t charge for events.
  41. 41. <10% always charge a fee.
  42. 42. 59% of B2Bs never charge for events.
  43. 43. Nonprofits charge for events more than any other business.
  44. 44. 6 Event Marketing Challenges
  45. 45. Biggest Event Marketing Challenges:
  46. 46. Nearly 50% to can’t get people respond to invites.
  47. 47. 26.4% don’t know which online tool to use.
  48. 48. 13.6% have no experience using online tools.
  49. 49. Nonprofits are more likely to use an online tool for event marketing.
  50. 50. 7.9% Few respondents had difficulties collecting fees. 91
  51. 51. Learn more about event marketing in our webinar: www.HubSpot.com/events
  52. 52. THANK YOU.

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