1.
FascinatingEvent MarketingStats

2.
TABLE OF CONTENTS1 Why Events?2 Event Types3 Event Planning4 Event Promotion5 Events & Fees6 Event Marketing Challenges7

3.
This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

4.
1 Why Events?

5.
79%rank events asimportant totheir business.

6.
90%of nonprofits rankevents important orvery important .

7.
B2B companies are least appreciative of events.90% 78% 68%

8.
2 Event Types

9.
Top reasons to host events: #3 #2 Get #1 Generate DonationsEducate Leads

10.
IMAGE CREDIT: EUSKALANATOEducateranks as the mostimportant reason forhosting events.

11.
IMAGE CREDIT: INTERSECTION CONSULTINGGenerate leadsranks as the 2ndmost importantreason to hostevents.

12.
IMAGE CREDIT: PINKMOOSEB2C companiesrate “Promote/Sell”more importantthan B2Bs andnonprofits do.

13.
Most frequent types of events: Social Classes Gatherings

14.
Most businesseshold educational events.

15.
1Educational 1Events Classes Workshops TrainingConferences Seminars

16.
Importance of Events by Type

17.
Nonprofits… …host more conferences than B2B & B2C combined.

18.
14%of B2Cs holdconferences.

19.
IMAGE CREDIT: COLETTE CASSINELLIB2B companieshold classesmore oftenthan otherevents.

20.
IMAGE CREDIT: JEREMY BROOKSB2C companiesholdsocialgatheringsmostfrequently.

21.
Nonprofits usemore typesof events.

22.
3 Event Planning

23.
Nonprofits spend the most timeplanningtheir events.

24.
Most B2Bcompanies spend5-8 weeks planning an event.

25.
4 Event Promotion

26.
IMAGE CREDIT: RH1N0Event marketingusually consumes ≤20% of budget.

27.
areNOT SURE 7.8%how muchbudget goesto events.

28.
is the average # of . promotional methods for events.IMAGE CREDIT: JOSEPH ROBERTSON

29.
Email Word of Mouth Most Used Event My Website Promo Methods: MailedIMAGE CREDIT: DARWIN BELL Invites

30.
Emailis used mostoften for eventmarketing.

31.
40% usesocial mediafor event marketing.

32.
Magazine ads areused leastoften for event marketing.

33.
Only 11%use blogging for event marketing.

34.
47%still mailinvites. IMAGE CREDIT: ACME401

35.
Ranking of Most UsedPromotional Methods:

36.
are unlikely to rely on social 58.7% media for event marketing.IMAGE CREDIT: ANI!

37.
Image credit: netzkobold

38.
B2Bsare most unlikely to rely on for event marketing.

39.
5 Events & Fees

40.
IMAGE CREDIT: RANGERRICKMost companiesdon’t chargefor events.

41.
<10%alwayscharge a fee.

42.
59% of B2Bs never charge forevents.

43.
Nonprofitscharge foreventsmore thanany otherbusiness.

44.
6 Event Marketing Challenges

45.
Biggest EventMarketing Challenges:

46.
Nearly 50% tocan’t get peoplerespond to invites.

47.
26.4%don’t knowwhich onlinetool to use.

48.
13.6% haveno experienceusing online tools.

49.
Nonprofits aremore likely touse an onlinetool for eventmarketing.

50.
7.9% Few respondents had difficultiescollecting fees. 91

51.
Learn more about event marketing in our webinar:www.HubSpot.com/events

52.
THANK YOU.