Successfully reported this slideshow.
Sep 8, 2011
Did you know that event marketing usually consumes less than 20% of a company's budget?
And that only 11% of companies use blogging for event marketing?
And that nearly one third of companies send press releases to promote their events?
If these facts fascinate you, you will like our new ebook "Fascinating Event Marketing Stats." Download it here - http://www.hubspot.com/fascinating-event-marketing-stats/
TABLE OF CONTENTS1 Why Events?2 Event Types3 Event Planning4 Event Promotion5 Events & Fees6 Event Marketing Challenges7
This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.
1 Why Events?
79%rank events asimportant totheir business.
90%of nonprofits rankevents important orvery important .
B2B companies are least appreciative of events.90% 78% 68%
2 Event Types
Top reasons to host events: #3 #2 Get #1 Generate DonationsEducate Leads
IMAGE CREDIT: EUSKALANATOEducateranks as the mostimportant reason forhosting events.
IMAGE CREDIT: INTERSECTION CONSULTINGGenerate leadsranks as the 2ndmost importantreason to hostevents.
IMAGE CREDIT: PINKMOOSEB2C companiesrate “Promote/Sell”more importantthan B2Bs andnonprofits do.
Most frequent types of events: Social Classes Gatherings
Most businesseshold educational events.
1Educational 1Events Classes Workshops TrainingConferences Seminars
Importance of Events by Type
Nonprofits… …host more conferences than B2B & B2C combined.
14%of B2Cs holdconferences.
IMAGE CREDIT: COLETTE CASSINELLIB2B companieshold classesmore oftenthan otherevents.
IMAGE CREDIT: JEREMY BROOKSB2C companiesholdsocialgatheringsmostfrequently.
Nonprofits usemore typesof events.
3 Event Planning
Nonprofits spend the most timeplanningtheir events.
Most B2Bcompanies spend5-8 weeks planning an event.
4 Event Promotion
IMAGE CREDIT: RH1N0Event marketingusually consumes ≤20% of budget.
areNOT SURE 7.8%how muchbudget goesto events.
is the average # of . promotional methods for events.IMAGE CREDIT: JOSEPH ROBERTSON
Email Word of Mouth Most Used Event My Website Promo Methods: MailedIMAGE CREDIT: DARWIN BELL Invites
Emailis used mostoften for eventmarketing.
40% usesocial mediafor event marketing.
Magazine ads areused leastoften for event marketing.
Only 11%use blogging for event marketing.
47%still mailinvites. IMAGE CREDIT: ACME401
Ranking of Most UsedPromotional Methods:
are unlikely to rely on social 58.7% media for event marketing.IMAGE CREDIT: ANI!
Image credit: netzkobold
B2Bsare most unlikely to rely on for event marketing.
5 Events & Fees
IMAGE CREDIT: RANGERRICKMost companiesdon’t chargefor events.
<10%alwayscharge a fee.
59% of B2Bs never charge forevents.
Nonprofitscharge foreventsmore thanany otherbusiness.
6 Event Marketing Challenges
Biggest EventMarketing Challenges:
Nearly 50% tocan’t get peoplerespond to invites.
26.4%don’t knowwhich onlinetool to use.
13.6% haveno experienceusing online tools.
Nonprofits aremore likely touse an onlinetool for eventmarketing.
7.9% Few respondents had difficultiescollecting fees. 91
Learn more about event marketing in our webinar:www.HubSpot.com/events