1.
Fascinating
Event Marketing
Stats

2.
TABLE OF CONTENTS
1 Why Events?
2 Event Types
3 Event Planning
4 Event Promotion
5 Events & Fees
6 Event Marketing Challenges
7

3.
This presentation is based on 2010 Constant Contact
survey data from 931 respondents including 320
nonprofits, 304 B2B, and 307 B2C companies.

4.
1 Why Events?

5.
79%
rank events as
important to
their business.

6.
90%
of nonprofits rank
events important or
very important .

7.
B2B companies
are least appreciative of events.
90% 78% 68%

8.
2 Event Types

9.
Top reasons to host events:
#3
#2 Get
#1 Generate Donations
Educate Leads

10.
IMAGE CREDIT: EUSKALANATO
Educate
ranks as the most
important reason for
hosting events.

11.
IMAGE CREDIT: INTERSECTION CONSULTING
Generate leads
ranks as the 2nd
most important
reason to host
events.

12.
IMAGE CREDIT: PINKMOOSE
B2C companies
rate “Promote/Sell”
more important
than B2Bs and
nonprofits do.

13.
Most frequent types of events:
Social Classes
Gatherings

14.
Most
businesses
hold educational
events.

15.
1
Educational
1Events Classes
Workshops
Training
Conferences Seminars

16.
Importance of Events by Type

17.
Nonprofits…
…host more
conferences than
B2B & B2C
combined.

18.
14%
of B2Cs hold
conferences.

19.
IMAGE CREDIT: COLETTE CASSINELLI
B2B companies
hold classes
more often
than other
events.

20.
IMAGE CREDIT: JEREMY BROOKS
B2C companies
hold
social
gatherings
most
frequently.

21.
Nonprofits use
more types
of events.

22.
3 Event
Planning

23.
Nonprofits
spend the
most time
planning
their events.

24.
Most B2B
companies spend
5-8 weeks
planning an
event.

25.
4 Event
Promotion

26.
IMAGE CREDIT: RH1N0
Event marketing
usually consumes
≤20%
of budget.

27.
are
NOT SURE 7.8%
how much
budget goes
to events.

28.
is the
average #
of
.
promotional
methods for
events.
IMAGE CREDIT: JOSEPH ROBERTSON

29.
Email Word of Mouth
Most
Used
Event My Website
Promo
Methods:
Mailed
IMAGE CREDIT: DARWIN BELL Invites

30.
Email
is used most
often for event
marketing.

31.
40% use
social media
for event marketing.

32.
Magazine ads are
used least
often for event
marketing.

33.
Only
11%
use blogging
for event
marketing.

34.
47%
still mail
invites.
IMAGE CREDIT: ACME401

35.
Ranking of Most Used
Promotional Methods:

36.
are
unlikely to
rely on
social
58.7% media for
event
marketing.
IMAGE CREDIT: ANI!

37.
Image credit: netzkobold

38.
B2Bs
are most unlikely to rely on
for event marketing.

39.
5 Events &
Fees

40.
IMAGE CREDIT: RANGERRICK
Most companies
don’t charge
for events.

41.
<10%
always
charge a fee.

42.
59% of B2Bs never charge for
events.

43.
Nonprofits
charge for
events
more than
any other
business.

44.
6 Event
Marketing
Challenges

45.
Biggest Event
Marketing Challenges:

46.
Nearly
50% to
can’t get people
respond to invites.

47.
26.4%
don’t know
which online
tool to use.

48.
13.6% have
no experience
using online tools.

49.
Nonprofits are
more likely to
use an online
tool for event
marketing.

50.
7.9%
Few
respondents
had difficulties
collecting fees.
91

51.
Learn more about event
marketing in our webinar:
www.HubSpot.com/events

52.
THANK
YOU.