Email Marketing with HubSpot

7,435 views

Published on

91% of online consumers check their email daily. Email marketing is one of your best means of generating leads and converting those leads into customers. Learn how to set up an effective email marketing program to generate and nurture leads.

Published in: Business

Email Marketing with HubSpot

  1. 1. Virtual Workshop: How to Generate LeadsFrom Email Marketing Using the HubSpotSoftwareMeghan Keaney AndersonProduct Marketing ManagerHubSpotSarah GoligerEmail Marketing ManagerHubSpot #HubSpotEmail
  2. 2. Meghan Anderson @meghkeaneyProductMarketingManager atHubSpot#HubSpotEmail
  3. 3. Sarah Goliger @sarahbethgoEmail MarketingManager atHubSpot#HubSpotEmail
  4. 4. Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #HubSpotEmail
  5. 5. Email MeetsInbound Marketing.
  6. 6. Most people think emailis about three things.
  7. 7. But that kind of thinkingputs email in a silo.
  8. 8. 25%The average annual decay of acorporate email list. Source: Marketing Sherpa
  9. 9. Only 31%of B2B Marketers can segment emailsbased on where leads are in the salescycle. Source: Marketing Sherpa
  10. 10. 37%of B2B marketers say lack of data is amajor obstacle to targeting emails.Source: B2B Magazine
  11. 11. Leaving you with an eroded listand a lack of useful data.
  12. 12. An alternateway to look at email
  13. 13. Build and Grow Your List Email as a Create Targeted Segments full-funnel strategy Create, Personalize, Send 4 Nurture Your Leads Converting those email leads Measure Impact Agenda
  14. 14. 1 Build & Grow Your List
  15. 15. Fill the Top of the Funnel@MeghKeaney
  16. 16. • 1 Grow your list
  17. 17. Grow your list
  18. 18. • 1 Grow your list
  19. 19. 2 Create Targeted Segments
  20. 20. Segmented emails get50% more clicks thanemail blasts. Source: Marketing Sherpa
  21. 21. 27
  22. 22. 3 Create, Personalize, & Send
  23. 23. Personalized emails improveclick-through rates by 14%. Source: The Aberdeen Group
  24. 24. 4 Nurture Your Leads
  25. 25. Top of the funnel Middle of the Funnel Bottom of the Funnel The decision process
  26. 26. Nurtured leads have a23% shorter sales cycle. Source: Market2Lead
  27. 27. 7 Tips to Increase Your 5 Ways to Increase1. Lead Generation ebook Your Return on Investment Live Webinar on Free ROI Assessment2. Improving Conversion Rates Report3. Demo of Contacts/EM Demo Of Analytics
  28. 28. 5 Measure Email’s Impact
  29. 29. 83% of email marketers arenot analyzing or reportingtheir email metrics.Source: Marketing Sherpa
  30. 30. Measure your email performance.
  31. 31. Measure your email performance.
  32. 32. Focus on the metrics that matter to you.
  33. 33. Get a full-funnel picture.
  34. 34. Testing brings consistent, immediate results.
  35. 35. A/B testing with HubSpot’s email tool 45
  36. 36. Don’t obsess over subject lines.
  37. 37. Test everything, test often.
  38. 38. HOMEWORK.(WE PROMISE IT’S MORE FUN THAN CALCULUS.)
  39. 39. 1. START A TRIAL.2. GO TO THE EMAIL TOOL.3. BUILD AN EMAIL AND ADD PERSONALIZATION TAGS.4. TRY DIFFERENT TEMPLATES AND STYLES.5. SEND A TEST EMAIL TO SEE HOW IT LOOKS. 49
  40. 40. Discuss With a HubSpot ExpertContacts Database Targeted Lists Nurturing Workflows Emails #HubSpotEmail
  41. 41. THANK YOULet’s Talk:http://bit.ly/cshubspotemail #HubSpotEmail

×