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Driving Positive ROI on Twitter ,[object Object],[object Object],[object Object]
“ Forget the numbers.  Just be interesting.” Source:  www.HubSpot.tv  interview
[object Object],[object Object],The “I” of Twitter ROI
Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450
Value Beyond 140 Characters
[object Object],[object Object],[object Object],[object Object],[object Object],The “R” of Twitter ROI
Website Traffic Source: HubSpot software running on Blog.HubSpot.com
Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com
Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com
Brand Recognition Source: www.TweetVolume.com
Twitter Grader – Measures Authority
Leads and Sales ,[object Object],[object Object],[object Object],[object Object],Source: HubSpot software running on HubSpot.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank You Additional Twitter Resources

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Driving ROI On Twitter