How has word of mouth evolved online and how can you take advantage of these changes? Check out this presentation to find out or read the complete eBook here: http://www.slideshare.net/HubSpot/digital-word-of-mouth-5006315
Digital Word of Mouth: Let Customers Transform Your Marketing
The webinar will begin shortly
Digital Word of Mouth: Let Customers Transform Your Marketing Presenters: Kirsten Knipp, Director Product Evangelism & Maggie Georgieva, Inbound Evangelist, HubSpot
Housekeeping Items • Today’s webinar
is scheduled to last 1 hour including Q&A • All dial-in participants will be muted to enable the speakers to present without interruption • Questions can be submitted via the Go To Webinar ‘Questions’ screen at any time • Get the slides & a recording of this presentation approximately 72 hours after we conclude http://www.hubspot.com/webinars/custome r-evangelism-webinar
About Our Speakers Maggie Georgieva
Inbound Evangelist Maggie Georgieva is an inbound evangelist at HubSpot and a blogger with experience in journalism, marketing and PR. All in all, a media junkie. @mgieva Kirsten Knipp Director, Product Evangelism Professional tech & social media marketer with experience in telco, semiconductors, enterprise & SMB software. Recovering hotelier. @kirstenpetra
More Marketers Spending on WOM
‘ According to a study by PQ Media spending on word- of-mouth ‘ A 2009 eMarketer report, Social Network Ad Spending: 2010 Outlook, stressed that Facebook, with its now 500 million users, has become “the marketing ‘ increased by 35.9 percent in 2006. premier destination for marketers in the US and many ‘ worldwide markets.”
How to engage & empower
customers? Ask every customer why they buy Are we putting up walls from you, what you do that others between the enterprise and its don’t, if they would refer you and customers? Or are we putting up why … needs to be part of the walls dedicated to customers? culture … to earn the right to get Becky Carroll, Customers Rock your customers involved in sharing their testimonials and success stories as an integral part of your marketing. John Jantsch, Author of The Referral Engine
Don’t be Anonymous Photo courtesy
of JJGardner via Flickr Reveal your true identity online - your website, blog & social media profiles. If a Do Now: contact is nowhere to be found, then you are unlikely to get folks evangelizing.
Monitor & Engage in Social
Media Go to Twitter, create a listing for current Do Now: customers, monitor & engage in conversations.
Share Genuine Testimonials, All Over
Get a digital camera & let customers tell their own stories. Publish them not only Do Now: on your site, but on YouTube, FaceBook and other outlets. Everyone loves to see their mug on camera!