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Data-Driven Strategies for Writing Effective Titles & Headlines

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Your headline is your first, and maybe only, chance to grab your target audience's attention, so don't choose your titles on a whim. Look to data to understand what drives readers to click on, read, share, or interact with your content’s titles or headlines.

The data in this SlideShare comes from a sample of more than 3.3 million paid link headlines from the pool of English language paid links that ran across Outbrain’s network of 100,000+ publisher sites with supporting data from HubSpot’s Marketing blog.

You'll learn:
-Why headlines matter
-What copy compels people to click
-How to increase engagement and conversions
-The optimal length for your titles and headlines
-How headlines affect search and promotion

Published in: Marketing

Data-Driven Strategies for Writing Effective Titles & Headlines

  1. DATA DRIVEN STRATEGIES FOR Writing Effective Titles & Headlines +
  2. + A captivating title is your chance to grab your target audience’s attention.
  3. + And titles shouldn’t be created based on what feels right or what sounds sexy.
  4. + You should let data guide your decisions when it comes to creating attractive titles.
  5. + That’s where this data-driven guide to writing effective titles and headlines comes in:
  6. + That’s where this data-driven guide to writing effective titles and headlines comes in: Click to download
  7. + P O S I T I V E E F F E C T S O N C T R What Kinds of Headlines Compel People to Click?
  8. P O S I T I V E E F F E C T S O N C T R What Kinds of Headlines Compel People to Click? + Try this
  9. + What Kinds of Headlines Make People Stick Around? P O S I T I V E E F F E C T S O N P O S T-C L I C K E N G A G E M E N T (PA G E V I E W S P E R S E S S I O N)
  10. What Kinds of Headlines Make People Stick Around? P O S I T I V E E F F E C T S O N P O S T-C L I C K E N G A G E M E N T (PA G E V I E W S P E R S E S S I O N) + Try this
  11. + What Kinds of Headlines Make People Take Action? P O S I T I V E E F F E C T S O N C V R
  12. What Kinds of Headlines Make People Take Action? P O S I T I V E E F F E C T S O N C V R + Try this
  13. + Want more?
  14. DATA DRIVEN STRATEGIES FOR Writing Effective Titles & Headlines +
  15. DATA DRIVEN STRATEGIES FOR Writing Effective Titles & Headlines + Download this

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