A recent MIT study determined odds of contacting an inbound lead decreases by over 10 times in the 1st hour. Knowing those dynamics should you look at that lead in the queue? Or should you POUNCE?

1. #INBOUND14
Pounce, Pause, Nurture or Wait?
1 Second? 1 Hour? 1 Year? …or Forget?
Mike Damphousse @damphoux
CEO/CMO, Green Leads

2. #INBOUND14
?
What was the last business related web page you filled out a form on?

3. #INBOUND14
Don’t Remember?
That’s what prospects do when you call them back.

4. #INBOUND14
5 Years Ago
InsideSales.com/MIT

5. #INBOUND14
2
Fundamental reasons your sales team isn’t getting the results you expect and need

6. #INBOUND14
snail’s pace
Companies don’t respond FAST enough or PERSISTENT enough to sales leads
Source: Insidesales.com& HavardBusiness Review

7. #INBOUND14
Disturbing Stats
1 Phone Call
0.9 Emails
42 Hours
51.4% Never Even Followup
http://md.gl/mitstudy

8. #INBOUND14
WAIT
…forget about it

9. #INBOUND14
Nurture
…1 Year, good luck

10. #INBOUND14
Pause
…1 Hour, missed them

11. #INBOUND14
POUNCE
100x more able to contact a lead
in the first 5 min vseven a 30 min wait

12. Instant CRM Assignment & Notification
TIP #1

13. Measure Response Time and Connects
TIP #2

14. Persist
Triple Dial at
Hot Times of Day
TIP #3
http://md.gl/3hourlunch

15. Local Number Presence
TIP #4

16. Use Web Visit Monitoring and Email Open Tools
TIP #5

17. #INBOUND14
greenleads.com/b2b-blog
facebook.com/greenleads
twitter.com/damphoux