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Content Marketing in Europe, 2015 - Statistics & Insights

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Content Marketing should be the fuel that drives all the key inbound marketing techniques across web, search,social and email marketing. But this isn’t a secret -- content marketing is now a well-established technique and has become hyper-competitive.

So, the question is: how should your company invest in content marketing so that you can stand out from the noise and make an impact on the bottom line?

In this new research from HubSpot and Smart Insights we summarise data from over 700 marketers across Europe to set a benchmark on how competitive content marketing has become. We suggest where you need to focus your activities if you are to compete and include key insights from the leading industry experts.

Published in: Marketing
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  • Thanks a lot for sharing theses data from european marketers! It's very important to know the impact of content marketing in inbound strategy in Europe marketing company!
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Content Marketing in Europe, 2015 - Statistics & Insights

  1. 1. Solved by the Leading European Industry Experts TOP CONTENT MARKETING CHALLENGES OF 2015 Driving Content Marketing Success IN EUROPE
  2. 2. Content marketing is not a new concept.
  3. 3. Marketers know that the consumer is in complete control of when and how they buy.
  4. 4. So how do marketers compete in a world where everyone and their mom is trying their hand at content marketing?
  5. 5. Last year, HubSpot & Smart Insights surveyed marketers across Europe to find out what was going on with content marketing.
  6. 6. It was so successful, we did it again this year.
  7. 7. It was so successful, we did it again this year.
  8. 8. Then, we shared the results with top marketing thought leaders across the globe.
  9. 9. Here’s what we learned ...
  10. 10. CONTENT MARKETING is competitive.
  11. 11. 97% of marketers believe in the power of content marketing.
  12. 12. 71% of businesses are creating more content in 2015 compared to 2014.
  13. 13. 20% 36% 22%
  14. 14. Over 25%of companies are increasing internal headcount for content marketing ...
  15. 15. and 28%are increasing investment in agency resources this year.
  16. 16. CONTENT MARKETING is challenging.
  17. 17. 68% Rate their content marketing as basic or inconsistent.
  18. 18. 55%cited concerns with content quality.
  19. 19. 58% cited concerns with content frequency.
  20. 20. of businesses have trouble measuring content effectiveness & ROI. 51%
  21. 21. CONTENT MARKETING is effective.
  22. 22. Developing a content marketing strategy or plan is the top rated technique for managing content marketing at 79%
  23. 23. 67% of marketers deem blog posts or articles as the most effective content format.
  24. 24. Want more?
  25. 25. Download the full report! See how your content marketing strategy stacks up against others in your industry. CLICK TO DOWNLOAD
  26. 26. Download the full report! See how your content marketing strategy stacks up against others in your industry. CLICK TO DOWNLOAD

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