Customer Case Study:Colt International Company Improves Web Traffic &Reach in 3 MonthsFounded and still run as a family bu...
Solution:HubSpot’s Blogging, Analytics & IntegratedPlatformColt knew that blogging would be the easiest part of inbound ma...
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Case Study: International Industrial Company Improves Web Traffic & Reach in 3 Months

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HubSpot customer case study about Colt International, an international industrial company that, in just 3 months of using HubSpot and inbound marketing, increased its overall monthly web traffic 10x and significantly increased its social media reach.

View the full case study with video at http://www.hubspot.com/customer-case-studies/bid/11738/International-Industrial-Company-Improves-Web-Traffic-Reach-in-3-Months

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Case Study: International Industrial Company Improves Web Traffic & Reach in 3 Months

  1. 1. Customer Case Study:Colt International Company Improves Web Traffic &Reach in 3 MonthsFounded and still run as a family business, ColtInternational offers a wealth of expertise that spans avariety of different specialties including climate control,ventilation, solar shading and smoke control -- fromdesign advice to R&D, manufacturing, installation, and maintenance. Although a fairlynew customer, Colt Manager of Marketing and Communications Gertie Arts sat downwith us in Amsterdam to explain how Colt has already excelled with inbound marketingand HubSpot in such a short period of time.HubSpot Results Summary:Spikes in Social Media & Overall Traffic • Achieved a 10x increase in overall monthly website traffic • Grown social media traffic from 0 in January to 900 monthly visits in March • Generated a 13% overall landing page conversion rateChallenge:Keeping Pace With Innovative MarketingStrategiesAs an early adopter of cutting edge marketing tactics and strategies, Colt was one ofthe first in its industry to launch its website. Knowing it wanted to stay on top ofemerging marketing innovations, the company realized inbound marketing was the nextstep and wanted to find an all-in-one set of tools that was easy to use.
  2. 2. Solution:HubSpot’s Blogging, Analytics & IntegratedPlatformColt knew that blogging would be the easiest part of inbound marketing toexperiment with when the company first began using HubSpot. Gertie loves howeasy it is to create content with the HubSpot Blogging Tool, and uses the BlogOptimizer to ensure her articles are well optimized for search engines. HubSpotsBlog Analytics also provide valuable insights about what content her prospects findmost interesting and compelling.She also relies heavily on HubSpots Marketing Analytics, using the tool to easilyprove the return-on-investment of Colts inbound marketing activities in her weeklymeetings with her CEO.Gertie notes that HubSpots integrated, all-in-one suite of tools makes inboundmarketing easy. "There are a lot of tools in marketing, and you can use GoogleAnalytics, and you can use all the marketing tools, but in HubSpot you haveeverything in one, and thats very easy," she emphasizes.While Colt has only been a HubSpot customer for a few months, the company iscommitted to utilizing inbound marketing to the fullest, with a plan to implement allthe tools the software has to offer by the end of its first year using HubSpot. For me, HubSpot is not a software program, but for me, HubSpot is a tool to get the things I want to do with marketing done.The average HubSpot customer gets 4.2x more leads after 5 months of active use ofHubSpot. To find out what type of increases in leads a company with your current leadvolume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.HubSpot’s integrated marketing software gives you all the tools to implement asuccessful online marketing strategy from increasing the top of your funnel throughconversion, sales alignment and analytics. To learn more, check out HubSpot’s free trialor request a customized demonstration.

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