Case Study: Inflexion-Point Acquires 50% of New Customers Using Inbound Marketing


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HubSpot customer case study about how Inflexion-Point, a sales and marketing company, generated 50% of its new customers with inbound marketing and HubSpot.

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Case Study: Inflexion-Point Acquires 50% of New Customers Using Inbound Marketing

  1. 1. Customer Case Study:Inflexion-Point Acquires 50% of New CustomersUsing Inbound MarketingInflexion-Point Strategy Partners is a B2Bsales and marketing performanceimprovement company based in the UK.We recently caught up with Managing Director Bob Apollo to learn more about howInflexion-Point has generated 50% of its new customers with inbound marketing andHubSpot.HubSpot Results Summary:Growth in Traffic, Leads & Customers • Attributed more than half of customers acquired in 2011 to inbound marketing efforts • Experienced a 5-fold increase in monthly organic traffic and organic leads since February 2010 • Achieved a 31% overall conversion rate on all website landing pagesChallenge:Taking Control of Website & Online PresencePrior to HubSpot, Inflexion-Point had approached its web presence in a very traditionalway, experimenting with systems that werent delivering results and making thecompany dependent on web design agencies. Recognizing that most of its businesswas coming from word of mouth, Inflexion-Point wanted to be able to take control of itsonline presence while complementing word of mouth referrals with leads generatedfrom inbound marketing strategies.
  2. 2. Solution:HubSpot CMS & Marketing AnalyticsBob loves how much easier and more quickly he and his team are able to update thecontent on the Inflexion-Point website, relying on the simplicity and ease-of-use ofHubSpots Content Management System (CMS) and Landing Pages to launch newmarketing campaigns in a short amount of time.Bob and his team also derive a lot of value from HubSpots integrated marketingtools, which enable them to monitor the return on investment of specific campaignsby using HubSpots Marketing Analytics to manage leads and track lead sources andtraffic all on one platform."Because were able to better analyze what works and what doesnt," says Bob,"then of course we can reinforce the positive and look at the reasons why perhapsother activities or campaigns arent as effective and take remedial action." If I look at the new customers weve won this year, more than half of them can be attributed to the inbound marketing efforts that HubSpot has helped us put into place. Its helping us to reach people that we didnt have a direct reference connection with previously.The average HubSpot customer gets 4.2x more leads after 5 months of active use ofHubSpot. To find out what type of increases in leads a company with your current leadvolume could expect, check out HubSpot’s ROI study at’s integrated marketing software gives you all the tools to implement asuccessful online marketing strategy from increasing the top of your funnel throughconversion, sales alignment and analytics. To learn more, check out HubSpot’s free trialor request a customized demonstration.