Case Study: Commercial Signage Company Doubles Leads With HubSpot
Customer Case Study:Commercial Signage Company Doubles Leads WithHubSpot360 Signs is a commercial signage company in Austin,Texas, whose services span a wide variety of signageneeds, from lobby, directory and monument signs tochannel letters, LED, vehicle wraps, or large eventbanners.HubSpot Results Summary:Significant Increase in Leads & Organic Search Traffic • Increased monthly organic search traffic by 700% • Doubled the number of daily leads generated • Significantly reduced pay-per-click spending • Generated almost 500 inbound links from over 150 linking domainsChallenge:Shifting From PPC to Organic Search TrafficBeing a relatively young company, a website has always been part of the 360 Signsbusiness strategy. However, before 360 Signs signed on with HubSpot, the companywas relying mainly on personal network connections and traffic from paid search togenerate new business.After a year in the business, the company was ready to start generating more leadsand had hired a sales person to tackle more business. Although PPC traffic had beengenerating a steady level of leads, 360 Signs didnt want to spend even more moneyfor additional leads…
Ultimately, the company decided it was time to tackle search engine optimization togenerate more organic search traffic and rely less on paid search. Owner TomHumphries knew it was more advantageous to drive the companys organic searchimprovement himself based on his knowledge of the industry and his business, sohe looked for a system that would enable him to do the work himself rather thanoutsourcing it to an SEO consultant.Solution:HubSpot CMS, Blogging Tools & Link AnalyticsThe HubSpot tools that Tom uses most are HubSpots Content Management System(CMS) and Blogging Tool. Tom stresses how important it is for him to be able toeasily update the content on his website to display a portfolio of his work, and theHubSpot CMS enables him to do this.The Blogging Tool also allows Tom to keep his content fresh on a regular basis. Heenjoys the Blog Optimizer feature to make sure hes optimizing his content for searchengines, and hes even made it a requirement for members of his sales team tocontribute blog articles each week as a way to increase SEO and generate leads.Tom also relies on HubSpots Link Grader for link analytics, regularly tracking andanalyzing his websites inbound links. He also uses HubSpots Competitors tool,which allows him to track up to five of his competitors over time across variousmetrics as well as monitor their inbound links to see if 360 Signs can target thosesame websites for additional link love. I look at our numbers, and I look at the number of people coming to look at our site, and thats why were getting business in the door and more and more opportunities. The average HubSpot customer gets 4.2x more leads after 5 months of active use of HubSpot. To find out what type of increases in leads a company with your current lead volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi. HubSpot’s integrated marketing software gives you all the tools to implement a successful online marketing strategy from increasing the top of your funnel through conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial or request a customized demonstration.