A look at how today's professional takes their career growth into their own hands. Research by HubSpot Academy showing the trends of young professionals in 2018 and their approach to career progression through job-related learning and continuous education.

1. A look at how today's professionals
take career growth into their own
hands.
Career Growth in 2018:

2. On March 27, 2018, HubSpot surveyed
455 full-time marketing and sales
professionals globally to find out how
they approach job-related learning. The
professionals surveyed are all members
of Smart Insights, an online community
for individuals interested in digital
marketing growth.
Data Sample
In this report we take a look at the
trends that were identified from the
survey results and offer insights from
experts in education.

3. Growth-minded professionals are taking
their own approach to education these
days. They realize that their professional
success is best placed in their own
hands. Instead of waiting for
opportunities to present themselves,
these driven professionals are deciding
to learn what they want, when they
want.
Today, higher education is no longer
mandatory for career progression.
Instead, countless business skills are
being acquired through online learning
platforms like HubSpot Academy. In this
report we take a look at the trends of
these growing professionals and how
they're approaching their continuing
education.
Introduction

4. How to Grow Your Career
Growth-minded professionals have
realized that they can acquire any
skill they need in order to advance
in their field. They also know that
once they advance, they’ll be
required to learn new skills again.
This is a never-ending cycle of
development that professionals
experience throughout their entire
career.

5. Section 1)
The Question of TIME

6. of professionals currently spend
at least 30 minutes per week on job-related learning.
85%

7. But it's not enough!

8. of professionals would like to spend
more time on job-related learning.
68%

9. So what's stopping them?

10. The biggest challenge for growing
professionals is finding the time to
dedicate to continuous
learning (76% of respondents).
The problem is, if you don't spend
time acquiring new skills, it's very
hard to excel at your job. This will
inevitably stunt your career growth.

11. Got 20 minutes?
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12. Section 2)
Who's Teaching Them?

13. Credibility is key for choosing the
right training providers.

14. 68% 62% 44%
Online learning
platforms like Udemy
or HubSpot Academy
Topic experts/
influencers
Peers
Growing professionals trust
online learning platforms
the most for their
educational needs.

15. "I think learning from people who truly have experienced what
you’re trying to learn is fantastic. The insights and examples
that are created through real experience are incredibly
valuable.
Michael Goeden,
Digital Marketing Institute

16. So are these driven professionals
returning to the classroom in droves?

17. So are these driven professionals
returning to the classroom in droves?
NOPE!

18. 75% 45%
Online training videos Classroom training
professionals prefer online
training videos for learning
a new skill.
3 out of 4

19. "My belief is the best combination is some online, video-based
training coupled with some in-person workshops and activities.
It’s commonly referred to as “flip the classroom,” where the
lecture components are done as homework, and the homework
components are done in the classroom. I think classroom time
should be spent working together to learn things.
Mark Kilens,
VP HubSpot Academy

20. (Quick pause)
Have you identified the next skill you're
going to learn yet?

21. Section 3)
The Future Is Digital

22. of professionals would use a mobile
device to learn something on the go.
57%

23. professionals would be interested
in learning something new in a
virtual reality environment.
1 in 2

24. of professionals want to be able to
use tools to apply their learnings
after learning something new.
95%

25. We have good news!
With HubSpot Academy's free education, we give
you all our free tools to use right there in one
place.
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26. One thing is clear from these
findings....

27. One thing is clear from these
findings....
The professional world is evolving at a
rapid pace.

28. But that's an
amazing thing!

29. Make sure you're not being left behind.
Join the HubSpot Academy Rocket ship today
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