Successfully reported this slideshow.
ARE PEOPLE STEALINGYOUR CONTENT?How to keep your marketing content safe from internet thieves
The internet isthe wild west.
Everyone’strying to gettheir piece ofcontent gold.
Don’t worry,you’re doingit right.
sparks discussion.You create content that
goes viral.You create content that
drives business.You create content that
But some people want to take shortcuts.
They steal your contentto grow their business.
Soundfamiliar?
IT’S NOT FAIR.
IT’S NOT FAIR.It’s your content.
IT’S NOT FAIR.It’s your search engine rankings.
IT’S NOT FAIR.It’s your business.
So let’s bandtogether …
… and fight back againstthe content thieves.
HERE’S HOW.
Know your rights.1
As soon as you publishcontent online, you arecovered under Copyright Law.FACT	  
No needed.©	  
… but, people are still legally allowed to useparts of your content under the “fair use” clause.
… so then what falls under fair use?
1.  Quotation of short passages in a scholarly or technical work… so then what falls under fair use?
1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work…...
1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3...
1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3...
1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3...
Fair use isn’t black and white.
So if you’re stillnot sure if it’sfair use orcopyrightinfringement …
Check out this free checklist*to figure it out:http://bit.ly/cqOLL3
*Of course, we aren’t lawyers andthis checklist does not act as legal advice.
If you have one available,it’s always best to get intouch with a lawyerbefore moving to the next step.
Pick your battles.2
Before accusing anyoneof stealing …
Ask yourself 3 questions.
1.  Do I have a relationship with the copycat?Ask yourself 3 questions.
1.  Do I have a relationship with the copycat?2.  Will the copycat send me traffic?Ask yourself 3 questions.
1.  Do I have a relationship with the copycat?2.  Will the copycat send me traffic?3.  Can I increase my brand exposure with...
If the answer to allthree questions is NO ...
Lay down the law.3
Grab a screenshot as evidence.
No	  one	  likes	  a	  ta,le	  tale—talk	  to	  the	  thief	  directly.	  Then, talk with the thief directly.
If the thief doesn’t want to listen,ask Google to help remove the content.
While you can always try to get yourcontent removed after it’s been stolen,it’s much better to …
Stop the crimebefore it happens.4
Take ownership ofyour content withGoogle Authorshipand branded visuals.
©	  Prominentlydisplayyour rights.
Make it hard for botsto steal content fromyour RSS feed.
Create contentusage guidelines.
These preventative measures stopcontent theft every single day.*
These preventative measures stopcontent theft every single day.**They won’t deter all content thieves.
But, even though there’sno 100% effective wayto prevent people fromstealing your content …
Knowing your rightsand having an immediateplan-of-action will helpkeep your marketingcontent safe.
http://bit.ly/ContentTheftClick here to learnmore about keepingyour content safe:
By Ginny Soskey.@gsosk
Upcoming SlideShare
Loading in …5
×

Are People Stealing Your Content? How (and When) to Fight Back

130,779 views

Published on

Learn how to keep your marketing content safe from internet thieves.

For more information, click here: http://bit.ly/ContentTheft

Published in: Technology

Are People Stealing Your Content? How (and When) to Fight Back

  1. ARE PEOPLE STEALINGYOUR CONTENT?How to keep your marketing content safe from internet thieves
  2. The internet isthe wild west.
  3. Everyone’strying to gettheir piece ofcontent gold.
  4. Don’t worry,you’re doingit right.
  5. sparks discussion.You create content that
  6. goes viral.You create content that
  7. drives business.You create content that
  8. But some people want to take shortcuts.
  9. They steal your contentto grow their business.
  10. Soundfamiliar?
  11. IT’S NOT FAIR.
  12. IT’S NOT FAIR.It’s your content.
  13. IT’S NOT FAIR.It’s your search engine rankings.
  14. IT’S NOT FAIR.It’s your business.
  15. So let’s bandtogether …
  16. … and fight back againstthe content thieves.
  17. HERE’S HOW.
  18. Know your rights.1
  19. As soon as you publishcontent online, you arecovered under Copyright Law.FACT  
  20. No needed.©  
  21. … but, people are still legally allowed to useparts of your content under the “fair use” clause.
  22. … so then what falls under fair use?
  23. 1.  Quotation of short passages in a scholarly or technical work… so then what falls under fair use?
  24. 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work… so then what falls under fair use?
  25. 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3.  Use in a parody… so then what falls under fair use?
  26. 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3.  Use in a parody4.  Summary of an article with brief quotations in a news report… so then what falls under fair use?
  27. 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3.  Use in a parody4.  Summary of an article with brief quotations in a news report5.  And many other situations… so then what falls under fair use?
  28. Fair use isn’t black and white.
  29. So if you’re stillnot sure if it’sfair use orcopyrightinfringement …
  30. Check out this free checklist*to figure it out:http://bit.ly/cqOLL3
  31. *Of course, we aren’t lawyers andthis checklist does not act as legal advice.
  32. If you have one available,it’s always best to get intouch with a lawyerbefore moving to the next step.
  33. Pick your battles.2
  34. Before accusing anyoneof stealing …
  35. Ask yourself 3 questions.
  36. 1.  Do I have a relationship with the copycat?Ask yourself 3 questions.
  37. 1.  Do I have a relationship with the copycat?2.  Will the copycat send me traffic?Ask yourself 3 questions.
  38. 1.  Do I have a relationship with the copycat?2.  Will the copycat send me traffic?3.  Can I increase my brand exposure with the stolen content?Ask yourself 3 questions.
  39. If the answer to allthree questions is NO ...
  40. Lay down the law.3
  41. Grab a screenshot as evidence.
  42. No  one  likes  a  ta,le  tale—talk  to  the  thief  directly.  Then, talk with the thief directly.
  43. If the thief doesn’t want to listen,ask Google to help remove the content.
  44. While you can always try to get yourcontent removed after it’s been stolen,it’s much better to …
  45. Stop the crimebefore it happens.4
  46. Take ownership ofyour content withGoogle Authorshipand branded visuals.
  47. ©  Prominentlydisplayyour rights.
  48. Make it hard for botsto steal content fromyour RSS feed.
  49. Create contentusage guidelines.
  50. These preventative measures stopcontent theft every single day.*
  51. These preventative measures stopcontent theft every single day.**They won’t deter all content thieves.
  52. But, even though there’sno 100% effective wayto prevent people fromstealing your content …
  53. Knowing your rightsand having an immediateplan-of-action will helpkeep your marketingcontent safe.
  54. http://bit.ly/ContentTheftClick here to learnmore about keepingyour content safe:
  55. By Ginny Soskey.@gsosk

×