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An Introduction to Podcasting

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(Hint: It's easier than you think!)

More than 40 million Americans -- or roughly 15% of the population -- regularly listen to podcasts. That’s up from 9% in 2008, according to Edison Research.

If you've ever thought about creating a podcast, whether it be for business or just for fun, there's no time like the present.

This SlideShare covers:
1. Why start a podcast?
2. How to start a podcast
3. Marketing & measuring a podcast

Want more? Download the full ebook here: http://hubs.ly/y0JKjb0

Published in: Marketing
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An Introduction to Podcasting

  1. HINT: IT’S EASIER THAN YOU THINK! AN INTRODUCTION TO PODCASTING
  2. WHAT YOU’RE ABOUT TO LEARN: 1  WHY START A PODCAST? 2  HOW TO START A PODCAST 3  MARKETING & MEASURING A PODCAST
  3. {" }"1"Why Start a Podcast? A quick tutorial!
  4. But first: a definition!
  5. A digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer. “ “ - Dictionary.com Podcast:
  6. It’s fast and easy to reach people. Marketing Translation:
  7. OK, WHO’S REALLY LISTENING TO PODCASTS?
  8. 15% OF THE AMERICAN POPULATION That’s 40 million people. Data Source: Edison Research
  9. podcast listeners spend an average of 6 hours and 8 minutes each day consuming audio. Data Source: Edison Research
  10. 30% of that time is spent listening to PODCASTS 23% 12% 9% 5% 30% 21% Streaming Audio (Pandora, Spotify, etc.) Podcasts Owned Music (CDs, Digital music files, etc.) TV Music Channels (e.g. Music Choice) SiriusXM AM/FM Radio
  11. So, why start a podcast?
  12. Data proves people listen to them more than any other audio content
  13. Podcasts give you an opportunity to reach people that traditional text and visual content aren’t reaching.
  14. Podcasts can work for almost every industry and subject
  15. There’s no topic too niche
  16. They’re easier to make than you think!
  17. {" }"2"How to Start a Podcast Did I mention it’s easy?
  18. What you’ll need: a Podcast Toolbox
  19. In it: ! FEED ! GEAR ! SETUP ROOM
  20. Find out what’s in HubSpot’s podcast toolbox here !  HOW WE STARTED !  TYPE OF FEED !  PRODUCTS WE USE !  OUR ROOM SETUP
  21. o  Getting listed in iTunes podcast directory o  Audio file RSS o  Uploading FEED
  22. o  Microphones o  Recording software o  Headphones GEAR
  23. o  The perfect room o  Remote setup tools o  Quiet space SETUP Learn more about setting up
  24. {" }"3"Measuring & Marketing a Podcast
  25. Having a podcast doesn’t mean that people will actually discover your podcast, nor does it mean that your podcast will be a success. - David Gerhardt, The Growth Show
  26. How can I market and measure my podcast?
  27. Think about SEO
  28. Have a website for your podcast
  29. Track growth in downloads
  30. Consider cross-promotion
  31. Ready to get started?
  32. Ready to grow your reach?
  33. Yes! Now… what do I do?
  34. Free eBook: How to create a Podcast for your business and grow your audience Written by HubSpot’s podcast creator himself, David Gerhardt of The Growth Show Start Reading!
  35. THANK YOU
  36. Happy podcasting!

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