Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

6 Stats to Sum Up The State of Digital Publishing

36,595 views

Published on

From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. From circulation to sales, every aspect of the business has seen dramatic changes over the past few years.

How is this affecting publishers like you? We surveyed hundreds of people to find out, and compiled the results into 6 takeaways you can't afford to miss.

Learn more by downloading the full report here: http://hubs.ly/H01qm8l0

Published in: Marketing
  • Read this heartfelt letter below from Sonasi Samita, a disease-ridden man stricken with kidney failure, diabetes, gout, heart problems, and blindness. He tells his tear-jerking story on how the Demolisher system has totally changed his life! Sonasi says he's convinced that the Demolisher system is God's answer to his prayers! ♥♥♥ http://t.cn/A6zP2GDT
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Girls for sex in your area are there: tinyurl.com/areahotsex
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Could you use an extra $1750 a week? I'm guessing you could right? If you would like to see how you could make this type of money, right from the comfort of your own home, you absolutely need to check out this short free video. ♣♣♣ http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Making a living taking surveys at home! I have been a stay at home mom for almost 5 years and I am so excited to be able to still stay home, take care of my children and make a living taking surveys on my own computer! It's so easy to get started and I plan to make enough money each week so that my husband can actuallly quit his second job!!! Thank you so much! ■■■ https://tinyurl.com/vd3y33w
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

6 Stats to Sum Up The State of Digital Publishing

  1. THE STATE OF DIGITAL PUBLISHING 6 STATS TO SUM UP
  2. The media industry today is nearly unrecognizable compared to that just 10 years ago.
  3. Print dollars are shrinking into mere digital dimes.
  4. Ad blockers are rendering mobile visitors less valuable.
  5. And the amount of free content has exploded across the web.
  6. This is what they had to say. To understand how these shifts are re-shaping the publishing industry, we surveyed hundreds of publishers.
  7. •  Email 64% of publishers send email on at least a weekly basis 53% of publishers have increased the amount of email they send over the past 6 months EMAIL IS ON THE RISE
  8. Publishers should remember quality over quantity to avoid list fatigue. BUT, IS MORE BETTER?
  9. •  Email 13%Only of publishers cited paid subscriptions as their greatest source of revenue. SUBSCRIPTIONS AREN’T PAYING OFF
  10. AND NOW MOST PUBLISHERS OFFER LESS PAID CONTENT IN THE FIRST PLACE
  11. Only 20% of publishers have a paid-only subscription model The remainder, 80%, offer some form of unpaid subscription 44% ONLY offer unpaid subscriptions
  12. Then what is making up for the loss? If subscription revenue is on the decline…
  13. •  EmailNEW REVENUE IS FILLING THE GAP of publishers offer website banner ads offer sponsored content or native ads offer email banner ads or newsletter sponsorships offer event sponsorship offer lead generation for advertisers 83% 68% 67% 47% 41%
  14. With so many choices, where are publishers hedging their bets? WHICH WILL BE BEST?
  15. •  Email Over the next two years: SPONSORED CONTENT & NATIVE ADS Of publishers predicted that sponsored content or native advertising would increase most in value.
  16. (Including print ads, display ads, and video or audio advertising.) That’s a greater percentage of responses than any other revenue streams.
  17. •  Email On the other hand, print advertising was predicted to decrease most in value by PRINT ADVERTISING of the publishers we surveyed.
  18. What’s your contingency plan?
  19. •  Email of publishers are planning to adopt marketing automation software of publishers are planning to adopt search engine optimization software TECH IS PLAYING A BIGGER ROLE of publishers are planning to adopt customer relationship management software
  20. WHICH MAKES SENSE GIVEN THAT…
  21. Only 4% of publishers are extremely satisfied with their ability to increase their email database size Just 5% of publishers are extremely satisfied with their ability to increase site traffic A mere 6% of publishers are extremely satisfied with their ability to gain more insight on their site visitors and subscribers
  22. These facts are important to understand, but they’re just the beginning.
  23. We’ve got more stats, analyses, and actionable takeaways to help you get started. READY TO LEARN MORE?
  24. DOWNLOAD THE REPORT Download the full complimentary Digital Publishing Benchmarks Report to get the full picture on the state of the industry.

×